II. Practical Writing Name Cards,WritingPractical Writing,They measure about 2“ x 3 1/2“. They weigh less than 1/4 of an ounce. They cost about a nickel or a dime. And, they pack a powerful punch!,They are name cards, your most effective, least expensive form of advertising. You can carry them with you day and night, on the ground and in the air, and always in a presentable format.,1. Make it attractive and pleasing to the eye.,2. Include the necessary information.,3. Use a heavy card stock.,4. Use additional information if your company name is not descriptive of your business.,5. Use the back of the card, if appropriate.,6. Use the front as an enhanced marketing tool.,7. Stick to the standard size.,The guidelines to design your name card:,WritingPractical Writing,full name,work place,address,professional title,telephone number,fax number,E-mail address,website,WritingPractical Writing,