Unit 1,Advertising,Enjoy a group of pictures,Enjoy your music, Enjoy your Sony!,Shoes can fly! So do your dreams!,Sedal Shampoo Everything is possible!,Commercial advertisements,More ads for you to discuss:,Protect water, Protect ourselves.,think about a good slogan for each ad,Taiwan, China!,Stop smoking To protect our environment!,Public service advertisements (PSAs),Look at the four ads on P1 and decide which type they belong to.,Earth Day,Say No to Drugs,Oxlin Airlines,Soft Shine Shampoo,Unit 1,Reading Advertisements,What may be talked about in this expository writing?,Prediction:,advertisements,Reading strategy:,reading expository writing,（说明文）,introduction of subject,supporting details,conclusion,a subject,Structure of the writing:,Subject Introduction of the subject Supporting details Conclusion,Paragraph 1,Paragraph 2,Paragraph 3-4,Paragraph 5,Fast-reading,1. What does PSA stand for?,Public service advertisement.,3. Where are advertisements usually found?,They are usually found in newspapers and magazines, on the Internet, radio and television.,2. When did China begin a nationwide public service advertising campaign?,In 1996.,Read the passage again and fill in the numbered blanks no more than three words.,Careful reading:,Title 1_,Commercial advertisements,Public service advertisements,To advertise a product or service,To teach us and help us6_,Not telling people 7_,8_ People learning a lot by following the advice they give,lead better lives,Advertisements,Definition,Words and pictures,Being helpful,the complete truth,Aims,Finish C1, C2, and D on page 4,Homework,