Unit 4 Law and order,Making a proposal for protecting intellectual property,Project,1. Have you ever downloaded a song or a film from the Internet? 2. Did you pay for the music or the film? 3. Why do you think copying films and music without permission is a crime?,Lead-in,You and intellectual property,Read the passage quickly and then tell me the general idea of each part.,the current problems that we are facing,the possible solutions to the problem,the definition of intellectual property,the reasons for protecting intellectual property,Fast Reading,1. What does intellectual property refer to?,The World Intellectual Property Organization recognizes intellectual property as ideas that belong to a person, organization or company.,Careful Reading,Part One,2. What does intellectual property include?,Intellectual property can include inventions, patents, drawings, symbols, designs, novels, films and music.,3. Why is it considered necessary to protect intellectual property?,If someone spends time, effort and money creating something, he or she deserves to be paid for this.,Part Two,4. What are the problems?,Many countries have not passed laws to protect intellectual property. Some people may think intellectual property laws do not affect them.,Part Three,5. What is the purpose of WTO?,To help control such problems and smooth the progress of international trade.,6. What are the common ways in which people affect intellectual property rights?,The common ways are downloaded videos free copied and shared computer software the copying of music.,7. What should we do to protect intellectual property?,We should not buy pirated products or download pirated music and films.,Part Four,1. It is illegal to copy intellectual property without paying the inventor or creator. 2. Many material things are more valuable than ideas.,T,F,True or False,3. Suppose Company As cars are more popular than Company Bs cars, then Company Bs cars and the name itself are less valuable. 4. If someone spends his or her time, effort and money writing a book, he or she deserves to be paid for it, even if it is just worthless.,T,F,What is intellectual property?,Why should we protect it?,What are the problems?,What should we do?,Introduce the topic,Analyze the topic,Give suggestions,Summary,Why should we protect it?,What are the problems?,What should we do?,They spend deserve to be Ideas are more , not buy pirated products take people to court , not pass laws We are faced with ,Language points,1. For example, the raw materials used for making a car are not worth much until they are made into a car. raw adj. 未经加工的材料,e.g. Her childhood provided the raw material for her first novel. 她童年的经历为她的第一本小说 提供了原始素材。,2. To help control such problems and smooth the progress of international trade, the WTO was formed.,smooth v. 使平坦，顺利 smooth the progress of 使顺利进行 smooth the way to 为铺平道路 smooth away the difficulties 克服困难 smooth adj.光滑的；流畅的；柔软 的；温和的，安详的 in smooth water 进展顺利，一帆风顺,3. However, in everyday life, we are now faced with decisions about how to respect intellectual property right. be faced with “面对，正视”,e.g. Whenever we are faced with difficulties, we should never give up. 无论什么时候面对困难，我们决 不应该放弃。,考例 _ with a difficult situation, Arnold decided to ask his boss for advice. A. To face B. Having faced C. Faced D. Facing 点拨 选C 此处 Faced with a difficult situation 相当于 Because Arnold was faced with a difficult situation。,4. Many companies are protecting their intellectual property by taking people to court taketo court 把告上法庭,e.g. They gave us an ultimatum to pay the money back in five days, or they would take us to court. 他们下了一道最后通牒，要我们 在五天内还款，否则就要诉诸法庭。,1. Do you think it necessary to protect intellectual property? Why or why not? 2. As consumers, what can we do to protect intellectual property?,Discussion,3. What is intellectual property? 4. Why is it considered necessary to protect intellectual property? 5. What are the common ways in which people affect intellectual property rights (e.g. for commercial or private use)?,6. Who are the people most likely to be breaking intellectual property laws? 7. Where will you find more information about what intellectual property is and how it can be protected?,8. Who will the proposal be aimed at? 9. What kind of advice will you write in your proposal? 10. How will you organize your proposal?,Work out a proposal on how to protect intellectual property based on what you discussed and write a short article.,Finish your article about proposal on how to protect intellectual property.,Homework,