The Anderson School at UCLA ManagementManagementManagement ConsultingConsultingConsulting AssociationAssociationAssociation http:/www.anderson.ucla.edu/zone/mca Membership Handbook 1999-2000 Management Consulting Association, The Anderson School at UCLA, 110 Westwood Plaza, Box 951481, Los Angeles, CA, 90095 Phone: (310) 825-2187, Fax: (310) 825-1142, Email: mcaanderson.ucla.edu, Website: http:/www.anderson.ucla.edu/zone/mca TableTableTable ofofof ContentsContentsContents MANAGEMENTMANAGEMENTMANAGEMENT CONSULTINGCONSULTINGCONSULTING ASSOCIATIONASSOCIATIONASSOCIATION OVERVIEWOVERVIEWOVERVIEW 1 1 1 MMMANAGEMENTANAGEMENTANAGEMENT C C C ONSULTINGONSULTINGONSULTING A A A SSOCIATIONSSOCIATIONSSOCIATION D D D ESCRIPTIONESCRIPTIONESCRIPTION.2 2 2 MCAMCAMCA S S S PONSORSPONSORSPONSORS 1999-20001999-20001999-2000 2 2 2 MCAMCAMCA L L L EADERSHIPEADERSHIPEADERSHIP 1999-20001999-20001999-2000.2 2 2 MCAMCAMCA P P P ROGRAMMINGROGRAMMINGROGRAMMING 1999-20001999-20001999-2000 3 3 3 199919991999 C C C ONSULTINGONSULTINGONSULTING S S S UMMERUMMERUMMER I I I NTERNSNTERNSNTERNS4 4 4 O O O THERTHERTHER S S S OURCESOURCESOURCES FORFORFOR C C C ASEASEASE I I I NTERVIEWNTERVIEWNTERVIEW P P P REPARATIONREPARATIONREPARATION5 5 5 A A A VAILABILITYVAILABILITYVAILABILITY OFOFOF MMMATERIALSATERIALSATERIALS O O ON N N -L-L-LINEINEINE5 5 5 S S S PECIALPECIALPECIAL T T T HANKSHANKSHANKS.5 5 5 MCAMCAMCA 1999-20001999-20001999-2000 CALENDARCALENDARCALENDAR6 6 6 O O O CTOBERCTOBERCTOBER 199919991999.7 7 7 N N N OVEMBEROVEMBEROVEMBER 1999199919998 8 8 D D D ECEMBERECEMBERECEMBER 199919991999 9 9 9 F F F EBRUARYEBRUARYEBRUARY 200020002000.101010 CASECASECASE INTERVIEWINTERVIEWINTERVIEW OVERVIEWOVERVIEWOVERVIEW111111 I I I NTRODUCTIONNTRODUCTIONNTRODUCTION.121212 F F F RAMEWORKSRAMEWORKSRAMEWORKS : : : A A A B B B LESSINGLESSINGLESSING ANDANDAND A A A B B B ANEANEANE.121212 T T T YPESYPESYPES OFOFOF C C C ASESASESASES.141414 G G G ENERALENERALENERAL H H H INTSINTSINTS ONONON T T T ACKLINGACKLINGACKLING A A A C C C ASEASEASE.202020 PRINCIPLESPRINCIPLESPRINCIPLES ANDANDAND FRAMEWORKSFRAMEWORKSFRAMEWORKS FORFORFOR CASECASECASE INTERVIEWSINTERVIEWSINTERVIEWS 242424 D D D EFINITIONSEFINITIONSEFINITIONS ANDANDAND C C C OMMONLYOMMONLYOMMONLY U U U SEDSEDSED P P P RINCIPLESRINCIPLESRINCIPLES252525 F F F RAMEWORKSRAMEWORKSRAMEWORKS FORFORFOR C C C ASEASEASE I I I NTERVIEWSNTERVIEWSNTERVIEWS.292929 EXAMPLEEXAMPLEEXAMPLE CASECASECASE INTERVIEWSINTERVIEWSINTERVIEWS WITHWITHWITH DETAILEDDETAILEDDETAILED SOLUTIONSSOLUTIONSSOLUTIONS474747 C C C ASEASEASE L1:L1:L1: P P P RICINGRICINGRICING S S S TRATEGYTRATEGYTRATEGY FORFORFOR A A A N N N EWEWEW P P P RODUCTRODUCTRODUCT484848 C C C ASEASEASE L2:L2:L2: L L L ODGINGODGINGODGING C C C OMPANYOMPANYOMPANY E E E-C-C-COMMERCEOMMERCEOMMERCE S S S TRATEGYTRATEGYTRATEGY.515151 C C C ASEASEASE L3:L3:L3: N N N EWEWEW MMMARKETARKETARKET E E E NTRYNTRYNTRY A A A MUSEMENTMUSEMENTMUSEMENT P P P ARKARKARK E E E XPANSIONXPANSIONXPANSION I I I545454 C C C ASEASEASE L4:L4:L4: N N N EWEWEW MMMARKETARKETARKET E E E NTRYNTRYNTRY A A A MUSEMENTMUSEMENTMUSEMENT P P P ARKARKARK E E E XPANSIONXPANSIONXPANSION II II II.565656 C C C ASEASEASE L5:L5:L5: A A A IRCRAFTIRCRAFTIRCRAFT MMMANUFACTURERANUFACTURERANUFACTURER.575757 C C C ASEASEASE L6:L6:L6: N N N EWEWEW MMMARKETARKETARKET E E E NTRYNTRYNTRY T T T HERMALHERMALHERMAL I I I MAGINGMAGINGMAGING D D D EVICEEVICEEVICE595959 C C C ASEASEASE L7:L7:L7: D D D ECLINEECLINEECLINE INININ MMMARKETARKETARKET S S S HAREHAREHARE MMMANUFACTURERANUFACTURERANUFACTURER OFOFOF P P P OWEROWEROWER T T T RANSFORMERSRANSFORMERSRANSFORMERS.606060 C C C ASEASEASE L8:L8:L8: H H H OSPITALOSPITALOSPITAL P P P ROFITROFITROFIT I I I MPROVEMENTMPROVEMENTMPROVEMENT C C C ASEASEASE.616161 C C C ASEASEASE L9:L9:L9: T T T HEHEHE V V V ISIONISIONISION C C C ASEASEASE.626262 C C C ASEASEASE L10:L10:L10: HMOHMOHMO P P P ROFITABILITYROFITABILITYROFITABILITY C C C ASEASEASE.646464 CASECASECASE INTERVIEWINTERVIEWINTERVIEW DATABASEDATABASEDATABASE.676767 I I I NTRODUCTIONNTRODUCTIONNTRODUCTION.686868 I I I NDEXNDEXNDEX OFOFOF C C C ASESASESASES BYBYBY F F F IRMIRMIRM696969 I I I NDEXNDEXNDEX OFOFOF C C C ASESASESASES BYBYBY Q Q Q UARTERUARTERUARTER.696969 S S S ECTIONECTIONECTION I I I I I I NVESTMENTNVESTMENTNVESTMENT / / / MMMARKETARKETARKET E E E NTRYNTRYNTRY707070 S S S ECTIONECTIONECTION II II II - - - P P P ERFORMANCEERFORMANCEERFORMANCE.858585 S S S ECTIONECTIONECTION IIIIIIIII - - - MMMARKETARKETARKET D D D EMANDEMANDEMAND ANDANDAND D D D EFINITIONEFINITIONEFINITION.103103103 S S S ECTIONECTIONECTION IVIVIV - - - R R R ANDOMANDOMANDOM / / / B B B RAINRAINRAIN T T T EASERSEASERSEASERS.106106106 S S S ECTIONECTIONECTION V V V - - - O O O THERTHERTHER109109109 MCA Overview MCA September 1999 3 DetailedDetailedDetailed TableTableTable ofofof Cont