Unit 1 Reading Advertisements,by Xiao Qingfang from Changde No.3 Middle School,Unit 1 Reading Advertisements,by Xiao Qingfang from Changde No.3 Middle School,Objectives You will 1. grasp the meaning and usage of some words and expressions, such as persuade, educate, be meant to, aim, declare, fall for, trick, encourage, benefit. 2. be more skillful in reading the expository writing and be able to voice your opinions on advertisements. 3. think of advertisements rationally and read critically.,Unit 1 Reading Advertisements,expository writing 说明的 introduce you to basic information on a topic,Expository writing usually follows the same format: _ of the subject, _ and _ that develop or _ the idea, _. When you read a _ in expository writing, always look at the information that follows it. You should be able to find _ to support the idea. The author will follow this information with a _.,Reading strategy,introduction,examples,facts,support,conclusion,statement,facts,conclusion,Reading strategy,I_,C_,ntroduction,onclusion,Examples and facts that develop or _ the idea,S_,tatement,_ and facts to support the idea,Conclusion,Reading strategy,(format格式),Examples,support,Structure,Para.1,Para.3,Para.4,Para.5,Para.3,Para.3,Para.5,Para.5,Para.1,Para.4,Para.4,Para.4,Para.1,Para.1,Para.5,Para.3,A,D,C,Para.2,Para.2,Para.2,Para.2,B,The Structure of this expository writing,Para.1,Para.2,Para.3,Para.4,Para.5,Conclusion,Definition(定义),Introduction,Commercial advertisements,How many main types of advertisements? What are they?,Public service advertisements,Para.3,(format),Examples,Statement,Conclusion,Even if .,Para.3,Grocery:,Conclusion,We must not fall for this kind of trick.,Bright-teeth fights bad breath!,(format),There are laws to ,Examples,You are proud of your cooking, so shouldnt you buy the very freshest food?,However, we still the skillful methods to try and sell us things.,Statement,_,Toothpaste:,Draw a format,Public service advertisements(PSAs),Para.4,Para.4,Statement,Facts (purposes) and examples,knowledge changes your life,when you smoke cigarettes, you are killing yourself,Project Hopeeducating every child,Yes to life, no to drugs,1.These ads deal with widespread social concerns.,2.There are also PSAs that encourage people to support public service projects,3.There are even PSAs to teach us how to live healthy lives,Conclusion,PSAs are meant to benefit the public. You can learn a lot.,3.,2.,PSAs aim to teach us and help us lead better lives.,1.,Para.5,Finally, I wish to tell you this:,Activity and writing,My favorite advertisement is.,Talk about your favorite advertisement and write it down.,In this advertisement, it says . The reasons are as follows: firstly; secondly; besides; .,My favorite advertisement,In conclusion/Finally, .,Perfect your mind-map. Polish your writing.,Homework,