11,Chapter,Enterprise Applications and Business Process Integration,Assess how enterprise systems provide value for businesses and describe how they work Assess how supply chain management systems provide value for businesses and describe how they work Assess how customer relationship management systems provide value for businesses and describe how they work,Management Information Systems Chapter 11 Enterprise Applications and Business Process Integration,OBJECTIVES,Explain how enterprise applications can be used in platforms for new cross-functional services Identify the challenges posed by enterprise applications and management solutions,OBJECTIVES (Continued),Management Information Systems Chapter 11 Enterprise Applications and Business Process Integration,Challenge: develop a single view of corporate and private banking customers; overcome historic segmentation of customers by product and location Solutions: develop a customer relationship management system (CRM) and data warehouse to integrate customer data from diverse legacy systems Enable a single view of corporate customers Illustrates the role of enterprise systems in developing a holistic view of customers and achieving higher customer loyalty and profitability,Management Information Systems Chapter 11 Enterprise Applications and Business Process Integration,PNC Bank Case,What Are Enterprise Systems?,ENTERPRISE SYSTEMS,Enterprise System Architecture,Figure 11-1,Management Information Systems Chapter 11 Enterprise Applications and Business Process Integration,How Enterprise Systems Work,ENTERPRISE SYSTEMS,Enterprise Resource Planning (ERP) systems Interdependent software modules with a common central database that support basic internal business processes for finance and accounting, human resources, manufacturing and production, and sales and marketing,Management Information Systems Chapter 11 Enterprise Applications and Business Process Integration,Enterprise Systems:,ENTERPRISE SYSTEMS,Enables data to be used by multiple functions and business processes for precise organizational coordination and control.,Management Information Systems Chapter 11 Enterprise Applications and Business Process Integration,How Enterprise Systems Work (Continued),Enterprise Systems: (Continued),Process Map for Procuring New Equipment,ENTERPRISE SYSTEMS,Figure 11-2,Management Information Systems Chapter 11 Enterprise Applications and Business Process Integration,A more uniform organization More efficient operations and customer-driven business processes Firmwide information for improved decision making,Business Value of Enterprise Systems,ENTERPRISE SYSTEMS,Management Information Systems Chapter 11 Enterprise Applications and Business Process Integration,SUPPLY CHAIN MANAGEMENT SYSTEMS,Network of organizations and business processes for procuring raw materials, transforming into products, and distributing them to customers Materials, information, and payments flow through the supply chain in both directions.,The Supply Chain,Supply chain:,Management Information Systems Chapter 11 Enterprise Applications and Business Process Integration,SUPPLY CHAIN MANAGEMENT SYSTEMS,Coordination of business processes to speed information, product, and fund flows up and down a supply chain to reduce time, redundant effort, and inventory costs,Supply chain management:,Management Information Systems Chapter 11 Enterprise Applications and Business Process Integration,The Supply Chain (Continued),A Supply Chain,SUPPLY CHAIN MANAGEMENT SYSTEMS,Figure 11-3,Management Information Systems Chapter 11 Enterprise Applications and Business Process Integration,SUPPLY CHAIN MANAGEMENT SYSTEMS,Plan: Balancing demand and supply to meet sourcing, production, and delivery requirements Source: Procurement of goods and services needed to create a product or service,Supply Chain Processes,SCOR (Chain Operations Reference Model) identifies five major supply chain processes:,Management Information Systems Chapter 11 Enterprise Applications and Business Process Integration,SUPPLY CHAIN MANAGEMENT SYSTEMS,Make: Processes that transform a product into a finished state Deliver: Processes to manage order transportation and distribution Return: Processes associated with product returns and post delivery customer support,Management Information Systems Chapter 11 Enterprise Applications and Business Process Integration,Supply Chain Processes (Continued),SUPPLY CHAIN MANAGEMENT SYSTEMS,Planning and control of all factors that have an impact on the supply chain,Logistics:,Management Information Systems Chapter 11 Enterprise Applications and Business Process Integration,Supply Chain Processes (Continued),Key Supply Chain Management Processes,SUPPLY CHAIN MANAGEMENT SYSTEMS,Figure 11-4,Management Information Systems Chapter 11 Enterprise Applications and Business Process Integration,SUPPLY CHAIN MANAGEMENT SYSTEMS,Scheduling system for minimizing inventory by having components arrive exactly at the moment they are need