示范性高等院校应用型规划教材 商务英语写作实务 Business English Writing Practice,主 编 陈习东 副主编 廖 莎 宋克莉,Final Score,Presence Participation in class Homework Final Examination,Questionnaire,What kinds of Business English writings do you come accross in your internship? Are there any writings that give you a deep impression? What difficulties exist in your writing?,Unit 1 General Introduction of Business Writing,Learning Objectives,I. Functions of Business Writing,Informing Notice Influencing Complaint Entertaining Ad.,II. Key Elements of Business Writing,The key elements are: Who What When Where Why or how,III. Principles of Business Writing,The principles are: Clarity Conciseness Concreteness Correctness Consideration Completeness Courtesy,Clear Short Specific Correct Thoughtful Informative Polite,Clarity means clearness. Sample 1 Hi John, I wanted to write you a quick note about Daniel, whos working in your department. Hes a great asset, and Id like to talk to you more about him when you have time. Best, Skip,Situation You are Sales Department manager John, and now you get a notice from Skip.,Sample 2 Hi John, I wanted to write you a quick note about Daniel Kedar, whos working in your department. In recent weeks, hes helped the IT department through several pressing deadlines on his own time. Weve got a tough upgrade project due to run over the next three months, and his knowledge and skills would prove invaluable. Could we please have his help with this work? Id appreciate speaking with you about this. When is it best to call you to discuss this further? Best wishes, Skip,Sample 1 Hi Matt, I wanted to touch base with you about the e-mail marketing campaign we kind of sketched out last Thursday. I really think that our target market is definitely going to want to see the companys philanthropic efforts (公益项目). I think that could make a big impact, and it would stay in their minds longer than a sales pitch. For instance, if we talk about the companys efforts to become sustainable, as well as the charity work were doing in local schools, then the people that we want to attract are going to remember our message longer. The impact will just be greater. What do you think? Jessica,Filler Words,Conciseness means to write in the fewest possible words without sacrificing completeness and courtesy. Sample 2 Hi Matt, I wanted to quickly discuss the e-mail marketing campaign that we analyzed last Thursday. Our target market will want to know about the companys philanthropic efforts, especially our goals to become sustainable and help local schools. This would have a far greater impact, and it would stay in their minds longer than a traditional sales pitch. What do you think? Jessica,Concreteness means description should be vivid, specific and definite rather than vague, general and abstract.,The Lunchbox Wizard will save your time every day.,How much time do you spend every day packing your kids lunches? No more! Just take a complete Lunchbox Wizard from your refrigerator each day to give your kids a healthy lunch AND. Have more time to play or read with them!,Concreteness means description should be vivid, specific and definite rather than vague, general and abstract.,Correctness means that there is no mistake of grammar, punctuation and spellings. Proofread everything! Sample Hi Daniel, Thanks so much for meeting me at lunch today! I enjoyed our conservation, and Im looking forward to moving ahead on our project. Im sure that the two-weak deadline wont be an issue. Thanks again, and Ill speak to you soon! Best, Jack Miller,Consideration means writing the message with the receiver in mind. Sample 1 Traci, I wanted to write you a quick note about the report you finished last week. I gave it to Michelle to proof, and she wanted to make sure you knew about the department meeting were having this Friday. Well be creating an outline for the new employee handbook. Thanks, Jessica,Confusion,Consideration means writing the message with the receiver in mind. Sample 2 Hi Traci, I wanted to write you a quick note about the report you finished last week. I gave it to Michelle to proof, and she let me know that there are a few changes that youll need to make. Shell e-mail you her detailed comments later this afternoon. Thanks, Jessica,One e-mail with ONE topic,Completeness means that our message should include all necessary facts and background information. Sample 1 Hi everyone, I just wanted to send you all a reminder about the meeting were having tomorrow! See you then, Chris,Situation Are you confused if you get this note at short notice? What will you do?,Sample 2 Hi everyone, I just wanted to remind you about tomorrows meeting on the new telecommuting policies. The meeting will be at 10:00 a.m. In the second-level conference room. Please let me know if you cant attend. See you then, Chris,Courtesy means to show our appreciations and respect to the reader. No hidden insults or passive-aggressive tones.