CONFIDENTIAL,Frequently Used Template,Conceptual,Template,June 2002,This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a complete record of the discussion.,1,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2 CUBED,Unit of measure,* Footnote Source: Source,2,2X2 TOWER,Unit of measure,* Footnote Source: Source,3,5PS MARKETING,Place,Price,Product,Package,Positioning promotion,Product offering,Unit of measure,* Footnote Source: Source,4,Strategy,Skills,Systems,Staff,Shared values,Structure,Style,7S,Unit of measure,* Footnote Source: Source,5,ARROW 3D,Unit of measure,* Footnote Source: Source,6,CUBES1 3D,Unit of measure,* Footnote Source: Source,7,CUBES2 3D,Unit of measure,* Footnote Source: Source,8,CUBES3 3D,Unit of measure,* Footnote Source: Source,9,Text,Text,Text,Text,CUTOUT 3D,Unit of measure,* Footnote Source: Source,10,New entrant,Suppliers,Industry competitors,Buyers,Substitutes,FORCES AT WORK,Unit of measure,* Footnote Source: Source,11,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,JOINT,Unit of measure,* Footnote Source: Source,12,Text,Text,Text,Text,LEVEL SEPARATE 4,Unit of measure,* Footnote Source: Source,13,Text,Text,Text,LINEAR A 3D,Unit of measure,* Footnote Source: Source,14,Text,Text,Text,Text,LINEAR B 3D,Unit of measure,* Footnote Source: Source,15,Text,Text,Text,LINEAR C 3D,Unit of measure,* Footnote Source: Source,16,Text,Text,Text,LINEAR D 3D,Unit of measure,* Footnote Source: Source,17,Text,Text,Text,Text,LINEAR E 3D,Unit of measure,* Footnote Source: Source,18,Text,Text,Text,LINEAR G 3D,Unit of measure,* Footnote Source: Source,19,Text,Text,LINEAR I 3D,Unit of measure,* Footnote Source: Source,20,Text,Text,Text,Text,LINEAR J 3D,Unit of measure,* Footnote Source: Source,21,Text,LINEAR N 3D,Text,Text,Text,Unit of measure,* Footnote Source: Source,22,Text,Text,Text,LINEAR P 3D,Unit of measure,* Footnote Source: Source,23,LINEAR Q 3D,Text,Text,Unit of measure,* Footnote Source: Source,24,Text,Text,LINEAR Q 3D,Unit of measure,* Footnote Source: Source,25,Plan,Implement,Support,LINKS 3,Unit of measure,* Footnote Source: Source,26,PERSPECTIVE 3D,Unit of measure,* Footnote Source: Source,27,Text,Text,Text,PROPELLER 3D,Unit of measure,* Footnote Source: Source,28,RINGS 3D,Unit of measure,* Footnote Source: Source,29,Text,SCALE,Text,Unit of measure,* Footnote Source: Source,30,Text,Text,SCALES,Unit of measure,* Footnote Source: Source,31,Text,Text,Text,Text,Text,Text,SIZES IN,Unit of measure,* Footnote Source: Source,32,SPIRAL1 3D,Unit of measure,* Footnote Source: Source,33,Spiral,Brakes,Tube in tube,SPIRAL2 3D,Unit of measure,* Footnote Source: Source,34,Text,Text,Text,Text,SPOTLIGHT,Unit of measure,* Footnote Source: Source,35,Text,Text,Text,Text,Text,Text,STAIRCASE,Unit of measure,* Footnote Source: Source,36,STARS 3D,Unit of measure,* Footnote Source: Source,37,Text,Text,WIRE CUBES,Unit of measure,* Footnote Source: Source,38,Text,Text,Text,Text,Text,Text,Text,ARROWS,Unit of measure,* Footnote Source: Source,39,LEVEL 1,Text,Unit of measure,* Footnote Source: Source,40,LEVEL 2,Text,Text,Unit of measure,* Footnote Source: Source,41,LEVEL 3,Text,Text,Text,Unit of measure,* Footnote Source: Source,42,LEVEL 4,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,43,LEVEL 5,Text,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,44,LEVEL 6,Text,Text,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,45,FLOW 2,Text,Text,Unit of measure,* Footnote Source: Source,46,Text,FLOW 2 TITLE,Text,Text,Unit of measure,* Footnote Source: Source,47,FLOW 3,Text,Text,Text,Unit of measure,* Footnote Source: Source,48,Text,FLOW 3 TITLE,Text,Text,Text,Unit of measure,* Footnote Source: Source,49,FLOW 4,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,50,Text,FLOW 4 TITLE,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,51,FLOW 5,Text,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,52,Text,FLOW 5 TITLE,Text,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,53,FLOW 6,Text,Text,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,54,Text,FLOW 6 TITLE,Text,Text,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,55,BLADES,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,56,BOX,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,57,BOX,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,58,CYCLE 1,Text,Text,Text,Unit of measure,* Footnote Source: Source,59,CYCLE 2,Text,Text,Unit of measure,* Foo