Business EnglishLists of business vocabulary, useful phrases and terms.English abbreviations & acronyms at a/c account AGM annual general meeting a.m. ante meridiem (before noon) a/o account of (on behalf of) AOB any other businessASAP as soon as possible ATM automated teller machine (cash dispenser) attn for the attention of approx. approximately cc copy to CEO chief executive officer c/o care of (on letters : at the address of) Co company cm centimeter COD cash on delivery dept department e.g. exempli gratia (for example) EGM extraordinary general meeting ETA estimated time of arrival etc et caetera (and so on) GDP gross domestic productGNP gross national productGMT Greenwich mean time (time in London) i.e. id est (meaning : that is) Inc incorporated IOU I owe you IPO initial public offer Jr junior K thousand lb pound (weight) pound (money) Ltd limited company mo. month N/A not applicable NB Nota Bene (it is important to note) no. number PA personal assistant p.a. per annum (per year) Plc public limited company pls please p.m. post meridiem (after noon) p.p. per pro (used before signing in a persons absence) PR public relations p.s. post scriptum pto please turn over p.w. per week qty quantity R & D research and development re with reference to ROI return on investment RSVP repondez sil vous plait (please reply) s.a.e. stamped addressed envelope VAT value added tax VIP very important personADVERTISINGVocabularyAdvertisementItem of publicity to promote a product or service innewspapers, magazines, on TV etc. Advertising agencyMarketing services firm that assists companies inplanning advertisementsAIDAAttention, Interest, Desire, Action - the aim of all advertising BenefitAdvantage of a product or service BillboardSignboard for advertising posters BroadsheetNewspaper printed in a large format. CampaignOrganized course or plan of action CirculationAverage number of copies of newspapers or magazines sold over a period of timeClassified adsSmall advertisements in newspapers or magazines, divided into categories.CommercialAdvertisement on radio or TV CouponPart of a printed advertisement to be used to order goods or samples Direct mailAdvertisement sent by post to prospective customers Double-page spreadAdvertisement printed across two pages in a newspaper or magazine EditingReviewing or rewriting in order to make suitable for publication. Eye-catcherSomething that particularly attracts ones attention FeaturesSpecial characteristics of a product Generic advertisingAdvertising for a whole sector, such as tourism, rather than a specific product HoardingWooden structure, or signboard, used to carry advertisements HypeExcessive or intensive publicity; exaggerated claims made in advertising. JingleCatchy tune, with a short simple rhyme, used to promote a product.Key wordsInformative words chosen to indicate the content of a documentLaunchTo start an action in order to introduce something (e.g. a new product) MailshotPiece of advertising material sent to potential customers by post Mass mediaThe main means of mass communication(newspapers, TV & radio) Plug Favourable publicity in the media for a commercial product (e.g. a book) PosterLarge sheet of paper used in advertising Prime timeHours on radio & TV with the largest audience, usually the evening PromoteUse advertising and publicity to try to increase sales of a product Roadside signsLarge panels along roads and motorways used for outdoor advertising. SloganPhrase used to advertise a product, or to identify a company ororganization. SlotSpecific time in a broadcasting schedule allotted for acommercial Sound biteShort extract from a recorded interview or speech.SpamUnsolicited advertising sent through the internet as an email messageSpotPosition of a commercial in a radio programme or TV schedule. TabloidNewspaper printed in small format, usually with a lot of photographs.TargetObjective; what is aimed at U.S.P.U