Professional English in Computer Field,Chapter Fourteen E-Commerce,内容,正文 Electronic Commerce Taking Payments Online: The 5 Elements of E-Commerce 阅读材料 Seven Practical Trends in B2B Marketing Introduction to How PayPal Works,1 Electronic Commerce,1. Basic Function of Electronic-Commerce Systems 2. Hosted Electronic-Commerce Services: A Service Providers Perspective 3. Electronic-Commerce Requirements 4. Task Categories,1 Electronic Commerce,5. Components of Hosted Electronic-Commerce Systems 6. Security Products and Services 7. Payment Systems,Key Words,momentum n. 潮流, 趋势 proposition n. 命题，建议 dispute n. 争论，争执 chargeback n. 退款，返款,Notes,In some instances, companies create electronic-commerce capabilities out of a fear of falling behind competitors or as a result of the general momentum to expand the use of an existing Internet presence. 有些公司因为担心落后于竞争对手或是仅仅为了紧跟因特网普及应用的潮流，而具备了开展电子商务的能力。 These services position the service provider as the outsourcer of the customers electronic-commerce capabilities, managing the networking and server aspects of the initiative. 这些服务项目将服务商定位于顾客电子商务系统的承包商，主要管理与网络和服务器相关的初步（初始化）工作。,Notes,In addition, the service providers customers will look to it for a variety of enablement services: the creation of tools to build storefronts and advertisements; the documentation of the setup and site-building process; and the staging of the environment preliminary to production of the on-line hosting environment. 并且，这些服务商的客户会寻求多种增值服务，比如，创建用于建立店面和广告的工具；站点设置和创建进程的文档归档处理；以及用于将产品正式发布到网络主机上之前所使用的环境。,2 Taking Payments Online: The 5 Elements of E-Commerce,The Internet Merchant Account The Payment Gateway Account The Security Certificate (SSL Certificate) The Software The Expertise,Key Words,conjure up 想起 Hypothesis n. 前提 soar v. 猛增 newfangled adj. 新奇的 waive v. 取消 secure socket layer SSL协定(一种加密的通讯协定，用在使用者与网络服务器器之间) URL Uniform Resource Locator，统一资源定位器 off-the-shelf 现成的,Notes,Typically, the Internet Merchant Account will have a per-transaction cost (usually between $.10 and $.25) and youll also be charged a percentage of the transaction (usually 2 - 3%). 一般来说，网络商店的帐户每笔业务都会被收取费用（通常在$.10 到 $.25之间），并且还会根据交易额被收取一定比例的费用（通常在2% 到 3%之间）。 The software can range from an off-the-shelf shopping cart system to a custom programmed invoice payment form. 软件系统的范围从可直接购买（无需订制）的购物车系统到可由客户订制的订单付费表格。,Notes,When looking at your e-commerce endeavor as a whole, I always recommend putting together an overall budget and then finding an expert or development firm that can give you the most value for that budget. 当把电子商务各方面的计划当作一个整体来看时，我总是建议你先制订一个总预算，然后找到一个能用你的预算得到最大收益的专家或是系统开发商。,Reading Material 1 Seven Practical Trends in B2B Marketing,1. Embrace online channels 2. Landing pages, landing pages, landing pages 3. Test everything but dont over test 4. Practice attention marketing and make it measurable 5. Help buyers research early in the sales cycle 6. Manage leads dont generate demand 7. Lead nurturing 101,Reading Material 2 Introduction to How PayPal Works,1. Methods of withdrawing funds from a PayPal account 2. PayPal Infrastructure 3. PayPal History 4. PayPal Account Types 5. Using PayPal: Sending Funds 6. Using PayPal: Receiving Funds,Exercises,ISPs stand for _. Basic components of an electronic-commerce system includes Internet access, an access device at the location of the home shopper, a _ server and _, security gateways, and integration software. With an electronic _, service providers can process transactions for multiple sellers from distributed content. The model that the client owns a Web site on a shared Web server and could have a unique uniform resource locator (URL) is called _. The 5 elements of e-commerce are _, _, _, _, and _. Usually, a secured Web page in the e-commerce system is secured through an _ Certificate.,Questions,Briefly describe the purpose of an electronic-commerce system from both the customers perspective and the merchants perspective. List some benefits that the service provider hosts the electronic-commerce services. Briefly describe the advantages and disadvantages of developing an on-line catalog and handle transactions on-line. List several components of hosted electronic-commerce systems. List some advantages of accepting payments on-line. Explain that an Internet merchant account is needed in an e-commerce system.,Questions,Give some examples of payment Gateway providers. List some of the major certificate providers. Give an example of making an on-line purchasing. List all possible procedures.,