国际商务英语听说,作者：阮绩智,责任编辑：杜玲玲 出版日期：2010年7月 IDPN：308-2010-24 课件章数：15,UNIT,商务演示,5,Business Presentations, Speaking Out, Warming-up Discussion, Listening In, Follow-up Practice,CONTENTS,Warming-up Discussion,We need to discuss some questions about what we are going to learn in this unit.,Sure, thatll help us understand better about what we are asked to do.,What is a presentation?,A presentation, in the broadest sense, is every encounter you have with every person you ever meet. Its when you sit squirming in an interviewers chair trying to be eloquent when you are asked why you left your last job. More specifically, however, when we talk about the business presentation, it could mean whenever you are asked to appear in front of one or more people for the purpose of explaining, educating, convincing, or otherwise conveying information to them, you have a presentation.,The human voice can be powerfully persuasive or weakly ineffective successful people understand the difference.,1. Read the following tips for presentations,Presentation Tips a) Know your subject matter and your objectives. b) Know your audience c) Write out your presentation completely or at least a detailed outline. d) Rehearse the presentation e) Use the proper visual aids f) Use easy-to-understand language applicable to the group you are presenting to. g) Use your personal experiences to help illustrate your points. h) Keep eye contact with the group. i) Gather feedback from your audience. j) End your presentation with a Question and Answer session.,2. Discuss the following questions.,a) Which do you think are the five most important tips? Why? b) Which of the tips do you disagree with? Why e) Can you add more tips as advice for giving a presentation? f) Have you ever given a formal presentation at a meeting? Did you enjoy the experience? g) Have you ever given a formal or informal presentation in English? Who to? What about? h) Can you list some factors that should be considered in preparing and delivering a presentation? i) Discuss with your partner and work out the typical structure for a presentation.,Key Steps to an Effective Presentation General Guidelines 1. KNOW YOUR SUBJECT MATTER 2. KNOW YOUR AUDIENCE 3. DEVELOP A THEME 4. PREPARE YOUR SCRIPT THE OPENING THE BODY THE SUMMARY THE CLOSING 5. SELECT THE PROPER VISUAL AIDS 6. REHEARSE-REHEARSE-REHEARSE 7. PRESENTATION DAY 8. FOLLOW UP,Tips to help your presentation skills,Know what you are going to say - make sure that you have practised and revised the content where necessary so that you are able to make a confident and polished presentation on the day. Practice with handouts and props - if you are using handouts or other props in your presentation, practice with them as part of your preparation so that your presentation flows. . Dont use the word sorry! - you may be nervous on the day and there may be things that dont go quite according to plan. Dont apologize, the chances are the audience will not even have noticed. Think and predict - spend some time thinking about likely questions you will be asked and your response to them. Remember that a little nervousness is natural but thorough advance preparation and planning will give you the best possible chance of making a confident and polished presentation.,Basic Presentation Structure,Introduction,Topic,Outline,Part 1,Part 2,Part 3 etc.,Summary,Conclusion,Inviting questions,The structure of the oral presentation is crucial for one main reason: once you have articulated a statement, the audience cannot “rehear“ what you have said. In reading, when you do not understand a sentence or paragraph, you can stop and reread the passage as many times as necessary. When you are speaking, however, the audience must be able to follow your meaning and understand it without having to stop and consider a particular point you have made, thereby missing later statements that you make as you move through your presentation. To help your audience follow what you say easily, you must design your presentation with your audience, particularly their listening limitations, in mind.,People use a lot of expressions to guide the audience through a presentation. Now identify the functions of the following expressions.,1) Stating the objective 2) Giving an outline 3) Place of questions 4) Starting the first point 5) Referring to visual aids 6) Clarifying 7) Closing a point 8) Starting another point 9) Finishing 10) Summarising 11) Concluding _ a. If you have any questions, Id be glad to answer them at the end. _ b. Let me just go over that again. _ c. Ill have to close there. _ d. Today I aim to talk about after-sales service. _ e. Lets turn to the question of advertising. _ f. Ive divided my talk into three parts. _ g. So, weve covered three main points. _ h. Id like you to look at this chart. _ i. I think we all agree that the new product has to be launched next month. _ j.