1,Unit Six,Apology,2,I. Background Information,Each of us has, at one time or another, said or done something that we wish we hadnt said or done. Rather than dwell on the mistake, however, we should take quick action to remedy the problem and then get on with life. An effective letter of apology is an important part of that process and can help turn “lemons into lemonade“ and actually improve a relationship.,3,II. Types of Apology Letter,Personal Apology Letter Business Apology Letter Personal apology Write this apology as soon as possible after the incident. Focus on actions you are taking to rectify the situation, rather than on any damage you may have caused. A sincere, well-worded apology can go a long way toward patching up a damaged relationship. Back up your apology with considerate behavior in the future.,4,II. Types of Apology Letter,Business apology Write this apology as soon as possible after the incident. It should be clear, concise, and dignified. Focus on actions you are taking to rectify the situation, rather than on any resultant damage. A sincere, well-worded apology can go a long way toward winning back disgruntled customers and business associates.,III. Requirements,Timing: Write the apology letter as soon as possible. Action: Rather than focusing on the damage you have caused, write about things you will do to rectify the situation. Brevity: Keep your apology letter short and to the point. Sincerity : No one wants to read overly dramatic language. Choose your words carefully and express yourself clearly and simply.,6,III. Requirements,Tone: Your apology letter should be considerate and respectful. Remember, you are trying to rebuild a damaged relationship. Blame: Take full responsibility for what you have done. Following up: Try to set up a time when you can apologize in person, then back up your apology with considerate behavior in the future.,7,IV. Apology Letter Tips,For hurt feelings Write this apology as soon as possible after the incident. Assume your reader has good reason for being offended. Express your regret with deep sincerity. In this situation, it is usually best to apologize with a handwritten note or face to face.,8,IV. Apology Letter Tips,For missing a meeting or an appointment Whether you have already missed an appointment or will miss an appointment in the future, an explanatory note is a courtesy that will be appreciated. It shows you do take the relationship seriously. Be concise and polite.,9,IV. Apology Letter Tips,For missing an event or for forgetting someone Write this apology as soon as possible after the incident. Focus your comments on what you are doing to rectify the situation rather than on any damage you may have caused. A sincere, well-worded apology can go a long way toward patching up a damaged relationship. Back up your apology with considerate behavior in the future.,10,IV. Apology Letter Tips,For being late to a meeting or appointment Write this apology as soon as possible after the incident. Dont apologize unless you plan to take full responsibility and dont blame anyone. Rebuild your reputation by being consistently on time in the future.,11,IV. Apology Letter Tips,For poor or inadequate service Write this apology as soon as possible after the incident. Dont apologize unless you plan to take full responsibility. A sincere, well-worded apology can help win back disgruntled customers and business associates. Back up your apology with model behavior in the future.,12,V. Frame,Introduction: Showing the feeling of apology. Body Para: The reasons for apology Conclusion: Making an apology again.,13,VI. Useful expression,道歉信中开头段常用句式和套话 I am writing this letter to express my regret I am writing to apologize for I would like to give you my apology for I am very sorry to say that,14,I must apologize about (not) doing sth Please accept my sincere apology for I am writing to say sorry for I am terribly sorry, but,15,VI. Useful expression,道歉信中结尾段常用句式和套话 Once again, I am sorry for any inconvenience caused. Please allow me to say sorry again. Hope you can accept my apologies and understand my situation.,16,I sincerely hope that you will be able to think in my position and accept my apologies. I want to let you know how regretful I am feeling now. I am sorry that I cant and trust that you will be able to understand.,17,VII. Samples,1. 因未能践约赴宴致歉 Unable to keep ones promise Dear Miss Nancy, Much to my regret I was unable to keep my promise to attend your birthday party last Saturday, owing to the fact that my little son was suddenly taken ill early that day. Hoping to see you soon. Truly yours, Bear,18,VII. Samples,2. 因迟复来信致歉 Because of answering ones letter late Dear David， I am afraid that you will think me unpardonably negligent in not having answered your letter dated 7, December sooner, but when I have told you the reason, I trust you will be convinced that the neglect was excusable. When your letter arrived, I was just in Ho