Unit Two,Text A,While the term E-commerce refers to all online transactions, B2C stands for “business-to-consumer” and applies to any business or organization that sells its products or services to consumers over the Internet for them to use.,For one thing, the customers are different B2B (business-to-business) customers are other companies while B2C customers are individuals. Overall, B2B transactions are more complex and have higher security needs. Beyond that, there are two big distinctions: Negotiation & Integration.,1.What is the difference between B2C and B2B E-commerce?,In the late 90s, dotcoms like Amazon.com and eBay which were quickly gaining in size and market capitalization posed a threat to traditional brick and mortar businesses. In many ways, these dotcoms seemed to be rewriting the rules of business they had the customers without the expenses of maintaining physical stores, little inventory and little concern about actual earnings.,2.Why was there so much hype surrounding B2C E-commerce?,B2C E-commerce may be ailing, but it isnt dead. Its still worthwhile to go ahead with B2C E-commerce. Just make sure you have a business plan that includes profitability not too far down the road.,3. Is B2C commerce really dead? With so many dotcoms dying, is it worthwhile to move ahead with B2C E-commerce?,In the early days, E-commerce initiatives were often led by groups that were separate from the main IT department. The extreme example of this kind of separation was the spinoff model, in which stand-alone Web sites were created thousands of miles from company headquarters with other staffs.,4. How should companies organize their B2C initiative?,The so-called conversion rate for B2C E-commerce sites is still fairly low. Some ways to boost your conversion rate include improving navigation, simplifying checkout process, and sending out E-mails with special offers.,5. What are the major challenges of B2C E-commerce?,Focus on personalization. Create an easy-to-use customer service application. Focus on making your site easy to use.,6. With so many sites out there, how can you build a strong relationship with customers?,Yes. Once you establish a privacy policy, though, make sure you follow it, or youll be putting your company at risk for lawsuits and bad press.,7. Do I need a privacy policy for my B2C initiative?,Notes,1While the term E-commerce refers to all online transactions, B2C stands for “business-to-consumer” and applies to any business or organization that sells its products or services to consumers over the Internet for them to use. （1）apply to 作“适用于”解释。 例如：the results apply to all groups 结果适用于所有小组,（2）that sells its products or services to consumers over the Internet for them to use是定语从句，修饰前面的先行词any business or organization。 本句译为：电子商务指的是所有在线的商业事务，而B2C则代表了“企业到顾客”的商业模式，它适用于任何企业或组织，只要它们是通过互联网向顾客出售产品或服务的。,2and its why the first B2B applications were for buying finished goods or commodities that are simple to describe and price. 这里的it是形式主语，that are simple to describe and price是定语从句，修饰前面的先行词finished goods or commodities。 finished goods /commodities作“成品”解释，是固定用法。 本句译为：这也就是为什么B2B起初的应用是购买那些容易描述和定价的成品。,3By late 1999, Amazon had a market capitalization of close to $25 billion, eclipsing some of the largest and most established companies in America. （1）close to 作“接近于”解释。 例如：Close to a hundred experiments have been made. 已经进行了近一百次的实验。,（2）eclipsing some of the largest and most established companies in America 是现在分词短语，在翻译时采用了分译法。 本句译为：到1999年末，亚马逊网所拥有的市场资本接近250亿美元。 这令美国的一些最大、最早建立起来的公司黯然失色。,4But many never made it to the initial public offering after the Nasdaq started to tumble in the spring of 2000. 这里的many作主语，相当于many companies，是形容词转译成名词的一个例子。 例如：the poor and the rich 穷人和富人,They tried their best to help the sick and the wounded. 他们尽一切力量去救助病号和伤员。 本句译为：当纳斯达克指数于2000年春天下跌以后，许多公司甚至还没有开始向公众提供服务就夭折了。,5At the same time, brick and mortar retailers are attracting more online visitors and profiting from multichannel strategies in which they promote their websites in stores and advertise in-store promotions on their websites.,这里的in which they promote their websites in stores and advertise in-store promotions on their websites是定语从句，修饰前面的先行词multichannel strategies，而且在这里采取的是分译法。 本句译为：与此同时，那些实体零售商则吸引了越来越多的在线访问者，并从其多渠道商业策略中获利。 这些策略包括在店内推广其网站，并在网站上广告店内促销活动。,6American Airlines has personalized its website so that business fliers view it as a business airline and leisure travelers see it as a vacation site. so that可以引导结果状语从句，也可以引导目的状语从句。 在这里so that引导的是结果状语从句。,例如：Please speak louder so that every one can hear you clearly. 请大声地说，这样大家都能清楚地听到。（表示目的） I took an early bus so that I got there in time. 我乘了早班公共汽车，提早到了那里。（表示结果） 本句译为：美国航空公司将它的网站设计的个性化，这样一来商务乘客就会视它为一家商务航空公司而休闲的旅游者则视之为一个度假网站。,7Focus on making your site easy to use. E-commerce has increased the focus on customer satisfaction and delivery fulfillment. 第一个focus是动词，而第二个focus是名词，都作“集中，聚焦”解释。 本句译为：注重使你的网站使用起来简单方便。 电子商务越来越注重顾客的满意度和商品配送的执行情况。,Text B,By 2004 it is projec