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Model Three Auto Logos,Warm-up Suggestions(建议) 1. Ask students to speak out the auto logos according to the pictures.(让学生说出图标) 2. Let the students pick out 10 logos they like best and write their names in blanks below. (让学生从下面图标中选出10个最喜欢的写在下面的横线上),1. _ 2._ 3. _ 4. _ 5. _ 6. _ 7._ 8. _ 9. _ 10. _,Passage learning (课文学习) How Much Do You Know About Car Logos? 你对汽车图标有多少了解? Are you interested in car logos? Just as every country uses a flag to express its identity, automakers use a logo to help define the character of the automaker, too.,Here are some famous car logos. Mercedes-Benz is a famous German automobile company. The logo for Mercedes-Benz looks like the steering-wheel of a car. The three-pointed star represents its control of the land, the sea, and the air. It means products of Benz cover all the fields from the sky to the ocean and the earth. I am sure you know this logo.,BMW is another German automaker. It is famous for its comfortable and easy ride. The logo of BMW looks like an airscrew. The blue in the logo represents the sky while the white represents clouds.,How many “V”s can you see in this logo? VW is also a German automobile company and is short for “Volkswagen”. And also “V” is the first letter of the word “Victory”, so the logo means victory-victory-victory. It produces many cars such as Santana, Audi, Golf, Jetta, Bora and the Passat.,Maybe you know these logos. These belong to GM which is short for General Motors and includes Buick and Chevrolet.,You will no doubt be familiar with these logos. They belong to Japanese automakers and represent some typical models of Japanese companies, such as Toyota, Honda and Nissan.,They are the logos of several Chinese automakers. The left one belongs to the FAW(The First Automotive Works), and others are all our own automobile brands. They produce many cars, such as Chery QQ, Hongqi, BYD F3.,图标说明 1 .BYD (China) 比亚迪(中国) 2. Chery (China) 奇瑞(中国) 3. Geely (China) 吉利(中国) 4. NISSAN (Japan) 尼桑(日本) 5. Brilliance (China) 华晨(中国) 6. Mitsubishi (Japan) 三菱(日本) 7. Volkswagen (Germany) 大众(德国) 8. Fiat (Italy) 菲亚特(意大利) 9. ISUZU (Japan) 铃木(日本) 10. Citroen (France) 雪铁龙(法国),11. Hongqi (China) 红旗(中国) 12. Buick (America) 别克(美国) 13. Honda (Japan) 本田(日本) 14. Benz (Germany) 奔驰(德国) 15. Chevrolet (America) 雪佛兰(美国) 16. Peugeot (France) 标致(法国) 17. KIA (Korea) 起亚(韩国) 18. HYUNDAI (Korea) 现代(韩国) 19. BMW(Germany) 宝马(德国) 20. Audi (Germany) 奥迪(德国) 21. Lexus (Japan) 雷克萨斯/凌志(日本) 22. Toyota (Japan) 丰田(日本),New words and expressions (生词和词组) identity n. 身份,特性 character n. 特点,性格 three-pointed star 三叉星 airscrew n. 螺旋桨 General Motors 通用汽车公司 familiar adj. 熟悉的 Define v. 给(某物)下定义 steering-wheel n. 方向盘 represent v. 代表 victory n. 胜利 doubt v. n. 怀疑 typical adj. 典型的,Reading Comprehension (补充阅读),Fig.II-4,Perhaps you know that Ford was founded by Henry Ford. But maybe you didnt know this was his third automobile company. Ford experimented with cars while working for Thomas Edison, and left to found his first auto company, The Detroit Automobile Company, which went bankrupt in just 2 years.,He then built a race car and founded Henry Ford Company. Ford left that one after just one year, and the company later became Cadillac.,In 1902, Ford went on to create his third automobile company, the Ford & Malcomson, Ltd., and almost lost that one when sales were slow. He was unable to pay his bills to John and Horace Dodge, who supplied parts.,Fords partner brought in a group of investors and even convinced the Dodge Brothers to accept shares in the company, which was renamed Ford Motor Company. Later, the Dodge Brothers went on to form their own car company.,In 1909, Childe Harold Wills, Fords first chief engineer and designer, lend a script font that he created to make his own business card, to create the Ford logo. The famous blue oval was added later for the 1927 Model Ait remained in use until today.,New words and expressions (生词和词组) experiment n. 实验 bankrupt adj. 破产的 partner n. 合作者,同伴 convince v. 使确认,使承认 shares n. 股份 script n. 正本,笔记,手书 font n. 铅印,
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