International Trade Theory & Practice in English and Chinese,国际贸易理论与实务（双语）,主编 /主讲 郑美花,Chapter Five Packing and Marks of Commodity 第五章商品的包装和标志,Case,Lead-in,Lecture,Assignment,The processing,Teaching,focus： case,Case study,sales picture,difficulty,objective,【Learning Objectives】,After learning this Chapter, you will be able to: 1.Acknowledge the Definition and Function of Packing; 2.Understand and grasp the Kinds and Marks of Packing; 3.Familiar with the Stipulations of Packing Clause in a Sales Contract.,Lead-in 导入,Case,Question: How does this situation occur? 问题：其故何在？ In a supermarket in the Netherlands there is a set of yellow bamboo canned tea with characters of “Chinese tea” on one side and four ancient costumed maids on the other side, engraved with delicate looks and beauty with considerable ethnic characteristics, but few foreign consumers are interested in.,在荷兰某一超级市场上有黄色竹制罐装的茶叶一批，罐的下面刻有中文“中国茶叶”四字，另一面刻有我国古装仕女图，看上去精致美观，颇有民族特点，但国外消费者少有问津。,案例,Possible answer,The main problem exists in the words illustration. Exporting commodity sales package should be with necessary words illustration ,such as trademark ,brand ,name of commodity, quantity , specifications ,origin ,usage and using method of composition, etc. The information on it must be concise ,and let the customer understand ,when necessary ,may also be bilingual. The local people have no idea of whats inside the box. Even if consumers know whats inside the pack is tea ,black tea or green tea? They dont know weight and quality. Therefore the package is unfriendly to the consumer, not to mention buying.,答案：中文,回答：问题主要出在文字说明方面。出口商的销售包装上应有必要的文字说明，如商标、牌名、品名、产地、数量、规格、成分、用途和使用方法等。使用的文字必须简明扼要，并让顾客能看懂，必要时也可中外文同时并用。具体到本案例，当地人除了对仕女图投入一瞥外，不知内装何物。即使消费者知道内装为茶叶，但到底是红茶还是绿茶？分量多少？质量如何？还是无从知道。因此，上述包装不便于消费者了解商品，不了解何谈购买？,Sales Packing,Collective Packing,Single Piece Packing,Pallet,Container,Q1. Do you agree with the point of packing is truly a major competitive force in the struggle for market? Q2. Do you know the purpose and the classifications of Packing?,Contents of the Chapter Five: Packing 第五章 包装目录,1.Definition & Purpose of Packing 包装的定义和目的 2. Kinds of Packing 包装的种类 (重点) 3. Marking of Package 包装标志 (重点) 4. Packing Clause of Sales Contract 合同中的包装条款 (难点） 5. Assignment 作业 * Sample & Case 1,2,3,4 (双语案例),Relevant Vocabularies,infringement 侵权 withstand 禁得起 incarnate 体现 timber 木材 bundle 包,捆 confront 遭遇 appeal 有吸引力 indicative marks 指示标志,waterproof 防水 pilferage 偷窃 container 集装箱 pallet 托盘 packed cargo 包装货 nude cargo 裸装货 bulk cargo 散装货 neutral packing 中性包装 brand designated 定牌,1.Definition & Purpose of Packing 包装的定义和目的,Packing is a part of export business. Packing is truly a major competitive force in the struggle for markets. Packing is one of the most important problems that confront the merchants engaged in foreign trade.,Whatever mode of transport is used, the product will require packing. It has been estimated that as much as 70% of all cargo loss could be prevented by proper packaging and marking. Hence, in this respect, suitable packing is of great necessity and importance.,The Three Major Purpose of Packing 包装的三大目的,One of its basic purposes is to protect the product. This is important because the product may have to withstand a lot of handling during transportation between the factory and the consumer.,The second purpose of packaging is to make the product look appealing to the buyer.,Products that are packed in such a way as to catch the consumers eyes will help to sell.,The other common purposes of packing are to provide information about the product inside, make it easy to carry the product, and provide convenience in using the product.,选用包装条款时,1) Problems in Transport (运输中的问题） 2) Purpose of Packing （包装的目的） 3) Practical Suggestions for Packing Methods（包装方法的实践性建议）,要考虑到的问题,Problems in Transport (运输中的问题) Such as goods arriving at the wrong destination ; Fresh vegetables arriving frozen; Export goods are traveling may not be properly unloaded from the truck and may be dropped ,2) Purpose of Packing （包装的目的） A. Packing can be used to protect the goods and keep them as good and complete as they are shipped in the circulation. 包装可以被用来保护货物，使它们在运输过程和流通领域中 能够保持良好和完整无缺像交货时一样。 .,B. It makes the commodities convenient for storing, taking care of , transportation, loading, unloading, and calculating them. 包装使得货物的存储、看管、运输、装卸和分配非常方便。 C. Strong packing can prevent the goods from being stolen and damaged. 牢固的包装能够保护商品，使之在运输过程中免受损害和偷窃。,D. Reasonable packing can lessen shipping space and save freight. 合理适当的包装能够减少舱位、节约运费。 E. Marketing packing makes it convenient for consumers to select, carry, or use the goods. 销售包装能方便消费者的挑选、搬运和使用,F. Marketing packing can also beautify the commodity, attract consumers, expand sales and increase the gains on foreign exchange. 销售包装能够美化商品，吸引顾客，扩大或促进销 量，提高盈利，占据更多的市场份