17秋学期电子商务英语在线作业 试卷总分:100 得分:100一、 单选题 (共 20 道试题,共 40 分) 1. The movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and ()A. effective inventory managementB. effective internet browseC. quality of productsD. personnel management 满分：2 分正确答案:A2. A () is an approach to security; it helps implement a larger security policy that defines the services and access to be permitted.A. firewallB. patentC. ERPD. intranet 满分：2 分正确答案:A3. Firewalls typically run monitoring () to detect and thwart external attacks on the site, and are needed to protect internal corporate networks.A. softwareB. hardwareC. operation systemD. internet 满分：2 分正确答案:A4. ERP is ()A. enterprise resource policyB. enterprise relation personnelC. enterprise resource planning softwareD. enterprise relation policy 满分：2 分正确答案:C5. ?Members of Internet-based supply chains will need to evaluate their security needs and employ ()and other electronic security tools to protect confidential data.A. patentsB. passwordsC. telnetD. encryption technologies 满分：2 分正确答案:D6. () provides incentives to customers such as redeemable points or coupons for making purchases from associated retailers.A. utility modelB. incentive marketing modelC. subscription modelD. Merchant Model 满分：2 分正确答案:B7. To B2B EC, the focus of vendors competition has been turned from the()to service.A. profitB. productsC. low-costD. efficiency 满分：2 分正确答案:B8. （） is part of the shift of technology into mainstream business and everyday life.A. Mobile commerceB. Computer developmentC. Software businessD. Hardware business 满分：2 分正确答案:A9. TPN refers to()A. Trading Process Network PostB. Trading Price Network PostC. Trading Price Net PositionD. Trading Process Nigation Post 满分：2 分正确答案:A10. ()is a point of entry to the web, usually a search engine that includes diversified content or services.A. portalB. classifiedsC. paid placementD. contextual advertising 满分：2 分正确答案:A11. ()is a network of networks that is contained within a company or enterprise.A. extranetB. intranetC. portalD. HTTP 满分：2 分正确答案:B12. ?The （） plays its role in connecting Internet and proprietary network of banks.A. payment gatewayB. softwareC. intranetD. firewall 满分：2 分正确答案:A13. () refers to the universal code now attached to most goods, final and intermediate that identifies the particular product and its manufacturer.A. EDIB. supply chainBar codingC. patent 满分：2 分正确答案:C14. To manage all aspects of information exchange over the Internet, the companies in a supply chain would need to adopt a () technology.A. differentB. specialC. commonD. specific 满分：2 分正确答案:C15. Manufacturer model is also called ()A. a direct modelB. e-tailerC. catalog merchantD. Bit vendor 满分：2 分正确答案:A16. The operation of the Web relies primarily on()as its means of information retrieval.A. telnetB. hypertextC. imageD. home page 满分：2 分正确答案:B17. ()provides a third party payment mechanism for buyers and sellers to settle a transaction.A. auctionerB. salesmanC. broadcasterD. Transaction broker 满分：2 分正确答案:D18. () describes the way in which government purchases goods and services through electronic media such as Internet.A. autionerB. government to businessC. broadcasterD. banner ads 满分：2 分正确答案:B19. Mobile internet is access to the internet using a mobile wireless （）, either integrated into a mobile phone or in an independent device.A. modemB. webpageC. intranetD. portal 满分：2 分正确答案:A20. TPN refers to()A. Trading Process Network PostB. Trading Price Network PostC. Trading Price Net PositionD. Trading Process Nigation Post 满分：2 分正确答案:A二、 多选题 (共 10 道试题,共 20 分)1. The broadcaster is part of a complex network of()A. distributorsB. content creatorsC. advertisersD. cable system 满分：2 分正确答案:ABC2. Detailed and accurate sales data can help to reduce ( )A. stock levelB. operating costC. advertisementD. promotion 满分：2 分正确答案:AB3. detailed client information such as()can help business to set their marketing strategies effectively.A. product qualityB. purchasing powerC. personal preferencesD. mode of consumption 满分：2 分正确答案:BCD4. The basic categories of business models include()A. brokerageB. advertisingC. communityD. subscription 满分：2 分正确答案:ABCD5. Internet is a network of interconnected networks. This network has ()A. peopleB. computersC. a informationD. software 满分：2 分正确答案:ABC6. the Amazon.com business mod