Kodak,Introduction,Eastman Kodak Company,Brand profile,Production and supplier of imaging products and related Services.,Main products,Camera,film,Founder of Kodak,George Eastman,乔治伊斯曼,Development history,1880,Establishment of Kodak,1883,Film came out,1888,Box camera,1891,Not afraid of optical film,1895,Portable box camera,1898,19 7 5,Portable folding camera,2016,Ektra mobile phone,2019,First digital camera,2000,Disposable camera,Energy saving and environmental protection,Brand culture,respect Integrity honesty trust self-discipline credit,Aim,Provide customers with innovative products and servic Meet the customers need for rich information contained in the image,Kodak crisis,In 2003, Kodak film sales began to shrink. In 2004, the company began mass layoffs, the global workforce has fallen from 86,000 in 1998 to less than 20,000 at the end of 2010.,Revenue continues to fall,Kodak went bankrupt On January 19. 2012,The reasons of Kodaks bankrupt,Reason one: single investment direction,Invest a large amount of money on traditional film production line. Digital transformation failed.,Reason two: blind confidence,Print out the photos and put them in the album,Reason three: management attachment to tradition,Management were satisfied with the market share and monopoly position The company missed the best time to transform,Kodaks Resurrection from Death,Build brand rebranding team to reorganize LOGO,“I think the image of Kodaks classic logo has always been in peoples minds, so choosing to return to the classic logo is the best way.“ Kodak Chief Marketing Officer “我认为柯达经典标识的形象一直存在人们心中，因此选择回归经典Logo是最好的方式。”,Launch the KODAK Ektra smartphone camera,Re-production of classical film,Ektachrome Film Series Films,Development of Classic 8mm Film Camera,Thank you for watching,