www.ocscf.org 专业留学生论文写作服务留学论文写作范文-Exhibition industry会展是指展览、大型活动等集体性活动的简称。随着社会发展的需要，国内国际许多商品的走向需要用会展形式来进行交流。会展作为一个新兴的服务行业，已经发展成为经济的新增长点，会展业也成为发展潜力巨大的行业之一。会展具有强大的经济功能，包括联系和交易功能、整合营销功能、产业联动功能和促进经济一体化等。Convention and exhibition is the abbreviation of collective activities such as conference, exhibition and large-scale activities. The connotation of the concept is to point to in a certain region space, many people gathered together to form, regularly or irregularly, system or the system of transfer and exchange information mass social activities, the extension of the concept, including various types of exhibition, exhibition exhibitions, conferences, sports athletics sports, cultural activities, festivals, etc.After joining the WTO, various industries in China are faced with the pattern of economic globalization, and at the same time, we must follow the rules of the game of globalization, as a special service industry, exhibition industry is also faced with these problems. In August 1999, the President and executive director of the international congress and conference association visited China, marking the beginning of the international conference organization to target the Chinese market. Executive director Tom Hanks Mr Holden published his views on Chinas exhibition industry prospects: China is a great potential of the international market, we decided to from high level to enter the Chinese convention and exhibition market, to help China to become the new conference destinations in the world.Under the background of enterprise diversification, branding and informationization, how to raise the awareness of enterprises and the attention of products. According to the national bureau of economic statistics, there are two million small enterprises, 1.2 million medium-sized enterprises and 500,000 large enterprises. In such a large number of enterprises, how to make the enterprise stand out and occupy a larger market share. In the context of the above lawsuit, it quickly gave birth to the economy of the exhibition industry.Over the past 20 years since the reform and opening up, Chinas exhibition industry has developed rapidly in various cities, forming the five exhibition economic belts of the bohai sea, Yangtze river delta, pearl river delta, northeast and central China. The industrial belt has a high starting point, strong government support, reasonable planning layout and strong trade color. It is greatly influenced by location advantages and industrial structure and has great potential for development. Exhibition economy - in guangzhou pearl river delta as the center, in the Canton fair for the booster, such as shenzhen convention and exhibition city, formed a high degree of internationalization and modernization, exhibition features prominent, exhibition region industrial structure and industrial distribution intensive conference and exhibition economy. Northeast China convention and exhibition economy - in dalian as the center, in shenyang, changchun and other cities as the key point of convention and exhibition economy, depends on the northeast industrial base of industrial advantages and northeast Asias geographical advantage, has formed the steam exposition of changchun, shenyang expo, dalian exhibit brand exhibition. Midwest exhibition economy - in chengdu as the center, with emphasis on the zhengzhou, chongqing and other cities, convention and exhibition economy, through continuous development, has formed in the west of chengdu international exposition, chongqing, shenzhen, zhengzhou national commodity fair brand exhibition. The total area of the exhibition is one of the highest in the world.While the exhibition industry is booming, there are some problems in the industry, such as low marketization, rampant competition, lack of brand exhibition, lack of integrity and so on. In response to these problems, the government has also introduced corresponding measures, proposed the development of the exhibition industry, and established the association to regulate the development of Chinas exhibition industry, and achieved good results.The professional talent in exhibition area is increasing by 15% every year. How to achieve the healthy and sustainable development of Chinas exhibition industry in such a rapidly developing economic environment? How to cultivate more local professionals is particularly important.Government attention to the industry over the years has been increasing, successively introduced all kinds of convention and exhibition management measures and the protection of intellectual property rights of way, this is a very good very positive phenomenon, at the same time, universities have been set up relevant courses, however, at present the majority of colleges and universities in China are just a few course in exhibition, some only 2 to 3. In five years it could be half done. In fact, there are less than 20 institutions in the world. One is internationali