高等学校英语拓展系列教程,主 编：胡英坤 车丽娟,外语教学与研究出版社,Chapter 1,An Overview of Business Writing,商务写作概述,An Overview of Business Writing,Chapter,1,Every business message is designed to achieve a specific business objective. Its success depends on what it says and to what extent it induces a favorable response from the reader.,Chapter,1,Contents of this chapter,I. Functions of Business Writing,II. Six CsCriteria and Techniques for Effective Business Writing,III. More Criteria and Techniques for Effective Business Writing,IV. Approaches to Organizing Business Writing,V. Avoid Sentence Faults (additional),An Overview of Business Writing,Chapter,1,I. Functions of Business Writing,Business writing has two functions:,1. To inform,An Overview of Business Writing,2. To persuade,Chapter,1,1. To inform,An Overview of Business Writing,Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business.,The purpose is to have the receiver understand a body of information and concentrate on the logical presentation of the contents.,Chapter,1,An Overview of Business Writing,In addition to providing information, some business messages also influence the readers attitudes and actions.,2. To persuade,Chapter,1,II. Six CsCriteria and Techniques for Effective Business Writing,An Overview of Business Writing,1. Courtesy,2. Correctness,3. Conciseness,4. Clarity,5. Concreteness,6. Completeness,Chapter,1,An Overview of Business Writing,Being courtesy we mean treating people with respect and friendly human concern.,Courtesy usually involves three aspects:,Using you-viewpoint,Taking a positive tone,Being conversational,1. Courtesy,Chapter,1,An Overview of Business Writing,You-viewpoint writing emphasizes the readers interest and concerns. It emphasizes “you” and “your” and de-emphasizes “we” and “our”.,Using you-viewpoint,1. Courtesy,Chapter,1,An Overview of Business Writing, A large sale of our products will make our company more profitable. A good sale of the products will benefit you. We are in need of fund and you must pay To maintain your excellent credit, please remit We can not offer you any refund You could obtain a refund if Obviously you forget telling us the color Please indicate your choice of color,Examples of using you-viewpoint,1. Courtesy,Chapter,1,An Overview of Business Writing,Examples of using you-viewpoint,We-view point 1. I am happy to report 2. We are please to have your new account. 3. We make Willet razor in three weightslight, medium, and heavy.,You viewpoint 1. You will happy to know 2. Your new charge account is now open for your convenience. 3. So that you can choose the one razor that is just right for your beard, Willet makes razors for you in three weightslight, medium, and heavy.,1. Courtesy,Chapter,1,An Overview of Business Writing,Positive words emphasize the pleasant aspects the goal and tend to put the reader in the right frame of mind. Negative words tend to produce the opposite effect.,Taking a positive tone,Think of examples of negative language you have heard that could be easily be stated using positive words.,1. Courtesy,Chapter,1,An Overview of Business Writing, We cannot understand why you have had trouble with these articles. () We presume that there must be some reasons for you having trouble with these articles. () We wont be able to send you the brochure this month. () We will send you the brochure next month. () Your letter is not clear at all. I cant understand it. () If I understand your letter correctly (),Examples of taking a positive tone,1. Courtesy,Chapter,1,An Overview of Business Writing,a. State ideas using positive language,Taking a positive tone, Dont forget to submit your report We cant ship your goods until You neglect to indicate the specification, Remember to submit You will receive your goods Please send the complete specification,1. Courtesy,Chapter,1,An Overview of Business Writing,b. Avoid using second person when stating negative ideas,Taking a positive tone, You made numerous mistakes on this page. () This page contain numerous mistakes. () You keyed a perfect copy. (),1. Courtesy,Chapter,1,An Overview of Business Writing,c. Use passive voice to convey negative ideas,Taking a positive tone, Suburo did not proofread this proposal carefully. Suburo completed the job two months behind the schedule. Suburo completed the job two months ahead of the schedule., The proposal was not proofread carefully. The job was completed two months behind the schedule. The job was completed two months ahead of the schedule.,1. Courtesy,Chapter,1,An Overview of Business Writing,d. Use the subjunctive mood,Taking a positive tone,Negative I cannot accept the recommendation. I am not able to accept your invitation.,subjunctive mood I wish I could accept the recommendation. I could accept your invitation if I were to cancel my meeting on,1