Quality Function Deployment,2,DMEDI Roadmap,Understand the,Voice of,The Customer,Quality,Function,Deployment,Scorecards,Process,Mapping,Target,Costing,Generate,High Level,Concept Ideas,Concept,Selection,Elements of,High Level,Design,Develop,Detailed,Design,FMEA,Target Cost,Design,for Lean,Optimize,Design,Performance,Plan &,Execute Pilot,Project,Close Out,Process,Control,Transition to,Manufacturing,Set Target Price,Develop Target Cost,Design CCR,s Target,CCR,s Capability,7 Rooms of QFD 1,Develop Target Cost,Design CCR,CCR,s Capability, Determine Customers,Research Customers,TRIZ tool,Pugh Matrix,AHP,Concept to,QFD HOUSE 3,Design of Experiments,Removing Cost,CCR to Functions,Pugh Matrix,AHP,Concept to Design,Update Scorecard,Update FMEA,Value Add Analysis,Modularity,DFMA,Project Close Meeting,Benefits Review,QFD 4,Document Control Plan,Training Plan,Implement Work Plan),Update Scorecard,Value Add Analysis,Modularity,DFMA,Review Mfg Issues,Schedule Sustain Gain,Tollgate 6 months,QFD 4,-,Process Control,Document Control Plan,D,E,MEASURE,DEVELOP,EXPLORE,IMPLEMENT,M,D,I,Patent Review,Submit AFE,Develop Pilot Plans,Develop Implementation,Develop Product Validation Plan,Update FMEA,Learning Objectives,Understand how to determine Critical Customer Requirements Performance targets based on customer inputs Competitive benchmarking Understand how to check whether the important issues for the customer are being addressed in the design of the product or process,Process Overview,Determine Voice of the Customer Use QFD to organize design requirements & Verify design will meet Customers Needs,QFD and the House of Quality,Highly structured process and matrix-based approach using customer and competitor inputs to Effectively design a new or improved product, service or process. Ensures that the customers wants and needs are the basis for the design. “House of Quality“ matrix is the most recognized form of QFD. Utilized by a multidisciplinary team to translate VOC information into performance targets.,House of Quality,Benefits of QFD,Customer focused design emphasizes “outside-in” quality Helps link internal requirements and measures to external customer needs/value More efficient, effective planning, reducing the cost and time of development Improves cross-functional coordination Establishes framework for measurement and process management Forces competitive benchmarking,Customer,Concept,Plan,Design,Redesign,Implement,Plan,Design,Redesign,Implement,Benefits,QFD Is a Productivity Enhancer,Less Time, Less Cost of Development,QFD Steps,1,7,8,5,QFD in Detail,1. Customer Needs (VOC),Objective: Identifying and organizing customer data Where does customer data come from? VOC input Fill-in customer “needs” (the WHATs) Prioritize or weight each need: Scale of 1 to 5, with 5 being the most important Where would you get the weights?,Example: High-End Childrens Bicycle Design,2. Critical Customer Requirements (CCRs),How will customer requirements be achieved?(the HOWs)? Translate customers wants into measurable-solution independent deliverables These CCRs will Identify ways to deliver on customer needs,Principles of Establishing Good Critical Customer Requirements,Establishing Critical Customer Requirements sets the foundation upon which to build the product or service customers actually want. If the Critical Customer Requirements do not correctly respond to the Customer Needs, the Company will deliver a loser to the market. Customer Needs may be addressed with several CCRs and these, in turn, may work for many needs. Dont try to maintain a one-to-one Customer Need to Critical Customer Requirement ratio.,Principles of Establishing Good Critical Customer Requirements CCRs,Brainstorming after reviewing VOC and benchmarking information is an effective way to identify CCRs (characteristics and measures.) A question to answer is: How would we measure or evaluate that we satisfied this need? Critical Customer Requirements should be: Measurable (quantifiable) Solution-independent Directly correlated to customer needs Easy to understand The translation from WHATs to HOWs is complicated by interactions. One HOW can address several WHATs. The HOWs can also adversely affect one another.,2. Critical Customer Requirements High-End Childrens Bicycle Example,3,3,4,Number of bicycle extras,Number of color options,Number of aesthetic features,Stopping effectiveness,Shock absorption,Ease of Assembly,Easy to follow instructions,Ease of handelbar/ seat adjustment,3. Interrelationship Matrix,Evaluate relationships between Customer Needs (WHATs) and Critical Customer Requirements (HOWs). (9,3,1 or Blank) Goal: To Determine relative importance of each design requir