浅谈旅游景区事件营销操作策略 浅谈旅游景区事件营销操作策略摘要：旅游景区事件营销是对传统营销理论的变革与新的突破，是1种先进的市场营销观念，在国外获得了巨大的发展，在实践中取得了好的效果。在我国旅游业中，景区事件营销导入时间不长，发展却很迅速。但是由于导入的时间不是很长，人们在认识和实践上都相对滞后于西方国家，因此正确认识事件营销的内涵，认清在实践中的1些误区尤为重要。本文从我国旅游景区事件营销中基本概念出发，研究现在我国景区事件营销存在的制约因素，并重点探讨旅游景区事件营销的操作策略。 关键词：旅游景区；事件营销；操作策略 TalkingaboutOperationStrategyoftheEventMarketingofTouristScenicSpotsinChinaAbstract:Theeventmarketinginscenicspotsisachangeandnewbreakthroughofthetraditionalmarketingtheories,andisanadvancedmarketingconcepts.Ithavebeenatremendousdevelopmentabroad.Peoplehaveobtainedgoodresultinthepractice.InChinastourism,theeventmarketinginscenicspotsisnotlong,buthaverapiddevelopment.However,astheintroductionoftimeisnotverylong,peoplesknowledgeabouteventmarketinginscenicspotshaslaggedbehindtheWesternnations.SoacorrectunderstandingofthecontentofEventMarketingandaclearunderstandingofthepracticeofsomeerrorsisparticularlyimportant.BasedonthebasicconceptofTourismEventMarketinginscenicspots,myresearchistheconstraintsofeventmarketingandfocusonoperationstrategyofeventmarketinginourcountrystouristscenicspot. Keyword:Tourismscenicspots;Eventmarketing;Operationstrategy