文档来源为 :从网络收集整理.word 版本可编辑 .欢迎下载支持.目标市场营销策划方案英文篇一：市场营销方案、全英语版JIANGXIAGRICULTURALUNIVERSITY课 程 论 文题目：学院：姓名： 学号： 专业：班级： 指导教师：二 0一四年 十一月CatalogForeword. 31. ExecutiveSummary.(原文来自： 小 草 范 文 网: 目标市场营销策划方案英文 ).42. CurrentSituation.17文档来源为 :从网络收集整理.word 版本可编辑 .欢迎下载支持. 43.CompetitorandIssuesAnalysis. 54.MarketingObjectives. 65.MarketingStrategy. 66.ActionPrograms. 87.Budget. 88.Measurements. 99.Conclusion. 9ForewordManysupermarketmanagersrealizethatinan increasingly competitive sales environment in generaland intense, visible part of the value of the productto meet the needs of the people the value of consumergoodsintheproportionisdeclining,whilethe invisibleintangiblepartoftheproductandthe product-thevalueofservicearebecoming increasinglyimportant.Marketingisnow oftenthrough customer service to win a competitive advantage, goodcustomerserviceisa keyfactorina supermarketstandout from many competitors, providing customers with the services become inevitableto enhance the competitiveness of the supermarket.With the rapid development of service industry,servicesupermarketmarketcompetitionisbecomingthe focusofcompetition,by conductingmarketingservices to enhance the competitiveness of the supermarket hasbecome a major challenge facing the supermarket, onlyforeachofthefactorsaffectingourcompetitive supermarkettakepositiveandeffectivemanner measurestoenhancethecompetitivenessofthe supermarket as a whole, to achieve the core values ofservicemarketing.Manyfactsshowthatthe establishmentofa new competitiveadvantage,notjust the physical part of the product, but also because ofitsadditionalservices.Theemphasisonproductquality,servicehasbecomeameasureofthe supermarket competitive leverage, so the service isgrowing emphasis on marketing. Services marketing ismarketing management deepen the inherent requirementsofthesupermarket,as wellas supermarketscompetitive advantageofnew featuresinthenew marketsituation.Servicemarketingisasupermarketinthefull understanding of the premise to meet consumer demand,in order to fully meet the needs of consumers in the marketing process undertaken a series of activities.Servicemarketingisthemostimportantqualityof service,goodserviceisthenextbestpre-sales promotions,isthemainwaytoenhancecustomer satisfaction and loyalty, is to establish a corporatereputationandcorporateimageofthespreadof important ways.1. Executive SummaryTheriseofservicesmarketingenhancethe marketing advantages of supermarket. Rich connotation supermarketmarketingactivitiesissignificant.First, itcontributestoarichmarketingcore-tofullymeet the needs of consumers. The essence of marketing is tomeet the practical interests of consumers or consumercan obtain the required service marketing preciselythispointofview,providingtangibleproductsto consumers at the same time, to provide consumers witharangeofintangibleservices,sothatthemarketessentialconnotationofmarketingcanbefully realized. Second, there is conducive to enhancing the competitiveness of the supermarket. Supermarkets arefacingintodaysmarketcompetitionisfierce,focused on serving the needs of consumers in a timely mannertoprovidesatisfactoryservicetoconsumers,the supermarketcan be invincibleinthemarketcompetition.Again,itwillhelpimprovevalue-addedproducts. Service is provided to the consumer supermarket groupinterests is an important part of the supermarket is only through efforts to provide value-added servicesmarketingtheirproductsishigherthanitscompetitors,in order to improve customer satisfaction and win thetrust,strengthenitsmarketposition,accessto greaterbenefitsand achiev