广告的意义 (Meaning of advertisement)Txt35 warmth i s the color of nature, and the craftsman who has an eye for beauty can make it perfect A beat note, sweet is the sheet music singer of subtle and refined sensibi1ity to express it is pure advert!sing through certain media of ours products to sell to the user or contract!ng services to increase understand! ng and trust and expand sal es purpose of a form of promoti on. Tn todays world, commercial adverti sing is very developed, and many companies, companies and businesses are happy to use a l ot of money to adverti se Europe and the Uni ted States and JapanJ s advertising spending has 2-2. 5% of GDP, some large companies advertising has reached 5一10% of the sales, such as Japan，s most advertising costs, seven coinpanies advertising accounts for 9. 1 29.4% of the total amount of the company sales Chinas advertising expenditure is much lower, such as the total of 5 bi 1 lion yuan in 1992, only 0. 13 percent of the gross nati onal product, and more than 4 yuan per capi ta Ads are compared to the angel of inform&tion dissemination, promotion of catalyst, the enterprise of introduction, the product of ticket, even some people think that in the future society, no ads, no product, no ads, no benefit, no advertising companieswi 11. That is to say, advertising is an indispensable means of sales promotion. The effective use of advertising wi 11 directly affect the success or failure of the enterprise Somewhere, for example, hill winery wine quality and cheap, is a provincial fine-quality products, began to think bouquet many deep, the resuIts for the first time sold to coastal ate face, who al so don，t buy, good wine, the arrival of the months. Tn this situation, they heart a horizontal, with the aid of the provincial television station, sang z，chuanbei flower, happiness, thousands of wine divine comedy, only half the time,1500 cases of daqu fully, short order number and the best level in history, hundreds of thousands of profit magically into their own pockets, the factory director opened eyes, sigh a way: wine is also afraid of deep alley, want to rely on advertising to knock the doorAdvertising has special functions and utility in promotion:1. Advertisement is the largest, fastest and most extensive information medium Through advertising, the enterprise or the company can keep the characteristics of products and services, function, purpose, and supplies manufacturers information to consumers, such as communication owned both sides of the connection, the attention of consumers and interest, promote the purchase. If there is a backlog of some products in one place, there is a lack of supply, and communication can be made through advertising To communicate his property, the relation between production units and sales units advertisement not only now, looking for customers, and some are in urgent need of some units of equipment or materials, advertising, for goods Therefore, the information transmission of advertisement can quickly communicate the supply and demand relation, and accelerate the circulation and sale of goods2. Advertising can stimulate and induce consumption. The consumers demand for a product is often a potential demand, and this potential need is in contradiction with the actual purchase action. The visual, sensory images and inducements of advertisements often evoke consumers real desire to buy. Some inexpensive and marketable new products are hard to crack because they are not known to consumers, and once advertised,Consumers are buying. In addition, the advertisements repeated rendering, repeated stimulation, will also expand the products popularity, and even cause a certain sense of trust It can also lead to an increase in purchases The United States, for example, there is a small business, specializing in the production of plastic products, because of the popularity is not high, sales volume is not high, then choose a professional publication advertising, to achieve a cumulative effect, within six months, published 12 times in a row, every half a months time, after half a year, the company product popularity from 9. 6%, to 16%, market finally opened3. Advertising can better introduce product knowledge and guide consumption. Through advertising can be a comprehensive introduction product performance, quality, use and maintenance of installation, etc，and remove their doubts, eliminate them due to problems such as maintenance, maintenance, installation and the trouble back at home, resulting in a purchase desireAdvertising can promote the development of new products and technologies The emergence of new products, new technology, rely on administrative means to promote, trouble and s1ow, limitations, and through advertising, meet directly with the vast number of consumers, can make the new products, new technologies quickly gain a firm foothold in the market, a success. Advertising needs to promote a lot o