电子商务英语教程电子商务英语教程（第二版）（第二版）EnglishForE-CommerceEnglishForE-Commerce开始学习ENTERChapter 1 Over View of E-Commerce第一章第一章 电子商务概述电子商务概述Unit 1Unit 1Unit 2Unit 2Unit 3Unit 3ContentsPassage BPassage BWord Bank BWord Bank BActivities BActivities BPassage APassage AWord Bank AWord Bank AActivities AActivities AExpanding ReadingExpanding Reading Work onlineWork online Basic E-commerce English WritingBasic E-commerce English Writing ObjectivesObjectivesIntroductionVideoInthisunit,youwilllearn:1 1 thedefinitionofelectroniccommerce1 1 thenewtrendofelectroniccommerce1 1 thedevelopmentofInternet1 1 BasicE-commerceEnglishWritingFocus:TheidentificationofelectroniccommerceNodus:TheevolutionofelectroniccommerceRETURN课文注释课文注释 前页后页目录Passage AIdentify Electronic Commerce ElectroniccommercereferstothebuyingandsellingofproductsorservicesoverelectronicsystemssuchastheInternetandothercomputernetworks.TheamountoftradeconductedelectronicallyhasgrownextraordinarilysincetherapidspreadoftheInternet.Awidevarietyofcommerceisconductedinthisway,whichleadstoinnovationsinmanyaspectssuchaselectronicfundstransfer,supplychainmanagement,Internetmarketing,onlinetransactionprocessing,electronicdatainterchange(EDI)andsoon.ModernelectroniccommercetypicallyusestheWorldWideWebatleastatsomepointinthetransactionsprocess,althoughitcanincludeawiderrangeoftechnologiessuchase-mailaswell.Alargepercentageofelectroniccommerceisconductedentirelyelectronicallyforvirtualitemssuchasaccesstoinformationyouwantonawebsite,butmostelectroniccommerceinvolvesthetransportationofphysicalitemsinsomeway.12Word Bank课文录音课文录音Page 1课文注释课文注释 前页后页目录Onlineretailersaresometimesknownase-tailersandonlineretailissometimesknownase-tail.AlmostallbigretailershaveelectroniccommercepresenceontheWorldWideWeb.Electroniccommercethatisconductedbetweenbusinessesisreferredtoasbusiness-to-businessorB2B.B2Bcanbeopentoallinterestedpartiesincourseoftradingorlimitedtospecific,pre-qualifiedparticipants.Electroniccommercethatisconductedbetweenbusinessesandconsumers,ontheotherhand,isreferredtoasbusiness-to-consumerorB2C.ThisisthetypeofelectroniccommerceconductedbycompaniessuchasAmazon.Electroniccommerceisgenerallyconsideredtobethesalesaspectofe-business.Italsoconsistsoftheexchangeofdatatofacilitatethefinancingandpaymentaspectsofthebusinesstransactions.34课文录音课文录音Page 2课文注释课文注释 前页后页目录Broadlyspeaking,electroniccommerceistheproduction,advertising,saleanddistributionofproductsviatelecommunicationsnetworks.Nomatterwhatwecallit,itisnodoubtthatelectroniccommercehaschangedourconsuminghabitalotandbroughtagreatdealofbenefitandconveniencetobothbusinessesandconsumersaswell.Wealsobelievethatthedefinitionofelectroniccommercewillcontinuetoevolve,expandandvaryindifferenteyesinthefuture.参考译文课文录音课文录音Page 11)WhatisElectronicCommerceinyouropinion?2)WhatcanyoudowithElectronicCommerce?3)Electroniccommercehaschangedourconsuminghabitalot,hasntit?4)IsitsafetoconductbusinessonInternet?5)HaveyouevergotanythingfromtheInternet?Ifso,wouldyouliketoshareyourexperiencewithothers?前页后页目录1.3 Activities1.3.1 Critical thinking1)computernetworks计算机网络计算机网络2)theamountoftrade贸易额（贸易总量）贸易额（贸易总量）3)therapidspread快速普及快速普及4)financing融资融资5)electronicdatainterchange(EDI)电子数据交换电子数据交换6）physicalitems有形产品有形产品7）supplychainmanagement供应链管理供应链管理8）allinterestedparties所有相关各方所有相关各方9）processing处理处理10）interaction交易交易前页后页目录1.3.2 Translation practice1.3.2.1 Give the Chinese equivalents of the following words or expressions:前页后页目录1.3.2.2GivetheEnglishequivalentsofthefollowingwordsorexpressions1)电子商务电子商务electroniccommerce2)在交易过程中在交易过程中inthetransactionsprocess3)虚拟产品虚拟产品virtualitems4)电子资金转账电子资金转账electronicfundstransfer5)网络市场网络市场Internetmarketing6）数据交换）数据交换theexchangeofdata7）创新）创新innovation8）消费习惯）消费习惯consuminghabit9)促进促进facilitate10)配送配送distribution1)ElectroniccommercereferstothebuyingandsellingofproductsorservicesoverelectronicsystemssuchastheInternetandothercomputernetworks.2)Alargepercentageofelectroniccommerceisconductedentirelyelectronicallyforvirtualitemssuchasaccesstoinformationyouwantonawebsite.3)Electroniccommercethatisconductedbetweenbusinessesisreferredtoasbusiness-to-businessorB2B.4)Broadlyspeaking,electroniccommerceistheproduction,advertising,saleanddistributionofproductsviatelecommunicationsnetworks.5)Nomatterwhatwecallit,itisnodoubtthatelectroniccommercehaschangedourconsuminghabitalotandbroughtagreatdealofbenefitandconveniencetobothbusinessesandconsumersaswell.1.3.2.3 Sentence translation from English to Chinese:前页后页目录1.3.2.4 Sentence translation from Chinese to English1)我希望他们不用说他们的行为是在帮助公司推销产品。（conduct）2)不及时回应客户，很容易引起客户的不满。(leadto)3)我们班有30个男生，20个女生。(consistof)4)不管我们身在何处、在做什么，我们都想要访问到我们的数据。（accessto）5)毫无疑问，电子商务的发展速度会越来越快。(nodoubt)前页后页目录Ourclassconsistsof30boysand20girls.Nomatterwhereweareandwhatwedo,wejustwanttogetaccesstoourdata.Itisnodoubtthatthedevelopingofe-commercewillbefasterandfaster.Notreplyingtocustomerseasilyleadstotheirdissatisfaction.Ihopethereisnoneedtosaywhattheyconductishelpingpromotetheproductsfortheircompany.课文注释课文注释 前页后页目录The Evolution Of Electroni