考研英语一定西地区安定区2023年高分冲刺试卷Section I Use of EnglishDirections:Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on the ANSWER SHEET. (10 points)One of the easiest things in the world is to become a fault-finder. However, life can be 1 when you are not busy finding fault with it.Several years ago I 2 a letter from seventeen-year-old Kerry, who described herself as a world-class fault-finder, almost always 3 by things. People were always doing things that annoyed her, and 4 was ever good enough. She was highly self-critical and also found fault with her friends. She became a really 5 person.Unfortunately, it took a horrible accident to change her 6 . Her best friend was seriously hurt in a car crash. What made it almost 7 to deal with was that the day before the 8 , Kerry had visited her friend and had spent the whole time criticizing her 9 of boyfriends, the way she was living, the way she related to her mother, and various other things she felt she needed to 10 . It wasnt until her friend was badly hurt that Kerry became 11 her habit of finding fault. Very quickly, she leamed to appreciate life rather than to 12 everthing so harshly(刻薄). She was able to transfer her new wisdom to other parts of her 13 as well.Perhaps most of us arent as extreme at fault-finding, 14 when were honest, we can be sharply 15 of the world. Im not suggesting you 16 problems, or that you pretend things are 17 than they are, but simply that you learn to allow things to be as they are - 18 most of the time, and especially when its not a really big 19 .Train yourself to “bite your tongue”, and with a little 20 , youll get really good at letting things go. And when you do, youll get back your enthusiasm and love for life.1、Alonely Bquiet Cgreat Duneasy2、Aanswered Breceived Cexpected Drejected3、Athreatened Binterrupted Cspoiled Dbothered4、Aanything Beverything Cnothing Dsomething5、Aboring Bcaring Cinteresting Dsurprising6、Ameasure Bplan Cattitude Dexplanation7、Aurgent Bunnecessary Ccertain Dimpossible8、Aoccasion Bevent Caccident Dadventure9、Amemory Bnotice Cevidence Dchoice10、Ahear Bcontribute Cexpress Dadmit11、Aafraid of Baware of Ccurious about Dconfused about12、Adiscuss Brealize Csettle Djudge13、Afamily Bcareer Clife Deducation14、Aso Bor Cbut Dfor15、Aproud Bsure Chopeful Dcritical16、Aface Bignore Csolve Dcreate17、Ararer Bstranger Cbetter Dworse18、Aat least Bat last Cby far Dso far19、Atask Bdeal Cresult Dduty20、Apractice Bspeech Crest DpitySection II Reading ComprehensionPart ADirections:Read the following four texts. Answer the questions below each text by choosing A, B, C or D. Mark your answers on the ANSWER SHEET. (40 points)Text 1 When most people think of the word, “brand”, they think of the Nike Swoosh, Ford “blue oval,” McDonalds Golden Arches, or the “State Farm is There” jingle. They know what theywill get with a wellbranded product or service as promised. Think of Volvo, for instance, and your first thoughts are probably something like “well built, comfortable, Swedish” and, most of all, “safety”.So a brand is a lot more than a logo, icon, or slogan. Catchy as it may sound, it isnt the “brand” in the true senseand it certainly isnt what makes the brand valuable.A companys brand is a promise. Its a description of the companys character. To some extent, its a mission; its how the company creates and delivers value. Also, its the feeling the company conveys to its stakeholders. Successful brands meet various challenges and consistently deliver on their promises, which is how they create brand value.To illustrate it, here are some brand promises from three highly successful, world-wide brands:The NFL: “To be the premier sports and entertainment brand that brings people together, connecting them socially and emotionally like no other.”Coca-Cola: “To inspire moments of optimism and uplift.”VirginAtlantic: “To be genuine, fun, contemporary, and different in everything we do at a reasonable price.”Interesting. In none of the above cases does the brand promise describe what these companies do or provide. The NFLs brand promise says nothing about football. Coca-Cola doesnt talk about providing the best soft drinks in the world. And Virgin Atlantics promise goes a lot farther than seating passengers in its aircrafts.Of course, a promise is nowhere near enough. The promise along with look, personality, time, money, and hard work combined can eventually help to build and maintain great brands and acquire a special patina(光泽) of w