The Characteristics of Online Shopping Synapsis As one of the most fashionable phenomena today, online shopping also unavoidably arouses a great controversy in society, just like emergence of any new things. According to a recent survey, people in favor of it are far more than those against it. Some of its negative and positive aspects and my opinions will be offered in this essay.When it comes to positive aspects, its very convenient and time-saving compared with traditional shopping. What you need to do is just clicking your mouse and waiting instead of going out by foot or driving. Moreover, more choices than real store are another attraction to customers. However, in spite of convenience and more choices of online shopping, we cannot turn a blind eye to its advantages. Obviously, quality problem is its first advantage. Its common that articles arent so good just as they are described online that customers always buy fake commodities. Whats more, its troublesome and annoying for many customers to make a change when they are not satisfied with what they bought online.As a college student, I like online shopping but I expected that effective measures should be taken to make it better. Specifically speaking, government should work out strict regulations and rules to prevent unfaithful and unlawful activities of online shopping owners. Only by this way can online shopping become really safe and attract an increasing number of customers.Table of Contents1.0 Introduction.32.0 Advantages of the online shopping.32.1 Benefits to consumers.32.2 Benefits to the firms.5 3.0 Limitation of online shopping.63.1 Online payment.73.2 Logistics service.83.3 Legal questions and public-social policies.84.0 Solutions to the problems.94.1 Establishing a good payment mechanism .94.2 Improving the lagging logistics.104.3 Making relevant laws.105.0 Conclusion.116.0 References.121. 0 IntroductionWith the rapid development of Internet, online shopping has gradually entered the lives of ordinary people. And with the rapid development of Internet in China, more and more Chinese begin to favor online shopping for its convenience, quick delivery and benefit. According to the latest statistics released by China Internet Network Information Centre (CNNIC), the number of netizen in China has hit 87 million, and 7.3 percent said they had the experience of online shopping. Meanwhile, the statistics also showed that 58 percent of netizen in China would try the online shopping next year. Online shopping, in a narrow sense, can be understood as getting online information and inking online deals. In a broad sense, however, once one section of shopping is finished online, it can be regarded as online shopping. In that way, traditional or burgeoning online enterprises may seek a combination, mingling two modes advantages.The percentage of online shopping in China is growing year on year. According to the experts prediction, the total volume of Chinas online shopping is expected to reach 28 billion Yuan in years to come. 2.0 Advantages of the online shopping2.1 Benefits to consumers 2.1.1 Saving time and convenienceOnline shopping is becoming popularity ,not only because the great convenience ,but also you can find a shop with so many goods that you may favor. And it also saves your a great some of time ! You can just typing-in the key word of what you want to find , the target will appear on the screen quickly .The online shopping industry has grown a lot in the recent year, and millions of people prefer to buy from the large variety from the online stores than to waste time at the long lines from supermarkets. Furthermore, the online shopping industry keeps growing, and more and more products are made available online. You can now find everything from CD to fruits and books, and you can purchase the items you want just with a few clicks.After youve done some online shopping youll see how easy it is and youll quickly get used to it. Soon you will know what the best shopping websites are and you will be able to buy the things you need very easy and fast, saving a lot of time and trouble. Online shopping is the most practical, economical and fun method of shopping, that is perfect for everyone.Online payment provides a more convenient way for consumers who dont carry cash. Beijing resident Ding Xin(丁欣)in her late 20s bought a bottle of perfume online last month. I often browse the websites of online shops because the goods have more attractive prices, she said. With the fast developm