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沈阳化工大学科亚学院 本科毕业论文题 目: 论电子商务对实体店铺的影响 专 业: 工商管理 班 级: 1002 学生姓名: 指导教师: 论文提交日期:2014 年 6 月 13 日论文答辩日期:2014 年 6 月 21 日摘要 今天的商业发展面临的挑战是多种多样的。譬如电商对店商的冲击,电商发展速度很快,已抢占了整个商业领域一定份额,电子商务的快速发展给实体店的发展带来了巨大的冲击,但也同样促进了实体店的转型,引发了一场营销模式的革命。但电商到底能走多远,电商与店商应是怎样的关系,这是大家要考虑的问题。 电子商务在中国已经发展了多年,逐步走向成熟,走向规范,分工更加明确,使传统商务的各种经营方式发生了巨大变化,对企业管理的各个方面产生了深远而系统的影响,推动着全球战略资源和竞争优势的重新分配。电子商务使供应链地位和战略意义逐步提高,电子商务改变了传统商务企业管理模式,赋予了新的时代内容,提出了新的挑战,激发了企业的活力。但城市的主体还是实体店,城市没有商业它是一个黑暗的城市。商业是城市的基础,零售是商业的根基。随着80、90后逐渐成为消费的主体,而现在年轻人的消费习惯有了很大的改善,从物质层面的需求转向了精神层面的需求,这样的形势逼着零售业不得不改变,这也是市场化的正常规律。电子商务本身具有极大的潜力,可以推动企业打破原有企业战略的束缚,进而加快改进运作流程的速度,在新的市场环境下创造更具吸引力的竞争优势。电子商务给了企业更多的开拓市场的机会,也提供了更加密切的信息交流场所,从而给企业提供了把握市场和消费者需求的能力,促进了企业经营系统的变化和改革。总之,电子商务与传统商务模式的完美结合,才将是未来商业模式的主流。文章将对电子商务与传统商务进行科学的对比,理清电子商务与实体店的关系,并对电子商务与实体店发展的趋势进行了阐述,比如电子商务与实体店的关系、电子商务如何促进实体店的发展、实体店未来的发展趋势等,并对这些观点进行了科学的论证。关键词: 电子商务; 实体店; 趋势AbstractChallenges faced by todays commercial development are varied ,such as the impact on the physical store of e-commerce .E-commerce development is very fast, which has seized a share of the entire business world. The rapid development of e-commerce has brought great shocks to the development of the traditionally physical store , but also promotes the store transformation, triggering a revolution in marketing mode . But in the end how long and how far can e-commerce can go, what kind of relationship between e-commerce and physical stores should be , these are the issues we have to consider.E-commerce in China has developed over the years , which has gradually become mature and standardized, which also has a more elaborate division of labor .So the traditional business mode of operation has undergone a variety of tremendous changes, simultaneously with all aspects of corporate management undergoing a far-reaching and systematic impact , which also drives the global reallocation of strategic resources and competitive advantages . E-commerce gradually improves the supply chain status and gradually increases the strategic significance. E-commerce has changed the traditional business enterprise management mode , giving the content of the new era as well as a new challenge to stimulate the vitality of enterprises.But still cities rely on physical stores to a great extent, it would be a dark city without business. Commerce is the foundation of the cities, and retailing is the foundation of the commerce. The generation after 80s, 90s are gradually becoming the main consumers, whose consumption habits have greatly improved with demands shifting from the material level to the spiritual needs. This trend forces retail industry to change, which is also normal market rule.E-commerce itself has great potential to promote enterprise to break the shackles of the original business strategy, and thus speed up the improvement of operational processes and create a more attractive competitive advantage in the new market environment. E-commerce gives companies more opportunities to develop new markets, and also provides a closer place for exchange of information, thus giving them the ability to grasp the market and consumer demands, promoting the changes and reforms of business systems. In short, the perfect combination of e-commerce and traditional business model will be the mainstream of future business model.This paper will compare e-commerce and traditional business scientifically , clarify the relationship between e-commerce and physical stores , and describe the trend of development of e-commerce and physical stores, such as the relationship between e-commerce and physical stores , how e-commerce to promote development of physical stores ,the future trends of development of the physical stores , etc, and these ideas will be scientific evaluated in this paper.Key words: electric business; physical store; tendency目 录 引言 1 第一章 电子商务与传统商务的概论 21.1 电子商务概论 21.1.1 电子商务的产生与发展的条件 21.1.2 电子商务的概念 31.1.3 电子商务的特点 31.1.4 电子商务的分类 41.2 传统商务概论 51.2.1 实体店的概念 51.2.2 实体店的特点 51.2.3 实体店的分类 5 第二章 电子商务与实体店的关系 72.1 实体店的经营现状 72.2电子商务对实体店的优势与劣势 72.2.1电子商务对实体店的优势 72.2.2 电子商务对实体店的劣势 82.3 电子商务是一场商业革命 92.3.1 中国营销模式变革 92.3.2 电子商务对实体店的冲击 10 第三章 电子商务如何促进实体店的发展 123.1 消费者的行为变化 123.1.1 2013年中国消费趋势盘点 133.2 实体店开展电子商务的必要性 153.2.1 国内外电子商务发展概况 153.2.2时代发展决定实体店转型 163.2.3 实体店做电子商务的优势与劣势 163.2.4 实体店如何做电子商务 18 第四章 实体店的未来发展趋势 19 结论 21 参考文献 22 致 谢 23沈阳化工大学科亚学院学士学位论文 引言引言 每个企业在经营过程中都利用各种资源形成自己的商业模式,而商业模式的优劣直接关系企业的盈利,影响企业的生存和发展。随着社会的不断进步,市场和企业都需要以新的商业模式来更新或取代旧的商业模式。现在社会发展迅速的一个原因就是网络,网络传播的速度达到惊人的程度,已进入了全民网络的时代,信息传播快的现状有利于商家将自己的商品展现给更多的人,寻求消费群实现盈利最大化。因此,电子商务这个新兴的商业模式正逐步渗入传统商业。 比尔盖茨说:“21世纪要么电子商务,要
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