英文文献资料（一）FedEx Corporation SWOT AnalysisFedEx offers overnight courier services, freight services, logistics solutions, and business support services. It operates the worlds largest express transportation company. FedEx has a strong brand image. During 2009, the company was named the Fortunes sixth best admired company all over the world. Strong brand image besides driving domestic revenues, facilitates international expansion. However, the company is threatened from the growing popularity of internet, which could affect the mail volumes, resulting in lower revenues for the group.StrengthsWeaknessesStrong brand imageLarge scale of operationsDependence on the US market Weakening financial performanceOpportunitiesThreatsInternational expansionExpanding Chinese marketGrowing global transportation servicesindustryE-substitutionIntense competition1.Strengths（1）Strong brand imageFedEx has a strong brand image. It is amongst the most recognized names in the globe express delivery services segment. For instance, during 2009, the company was ranked seventh in FORTUNE magazines “Worlds Most Admired Companies” list, the eighth consecutive year the company has been ranked in the top ten on the list. In addition, FedEx continued to be rank highest in customer satisfaction in the University of Michigan Business School National Quality Research Centers American Customer Satisfaction Index in the express delivery category. More recently, in March 2010, the company was named as the top 20 worlds most admired companies, according to a survey published in FORTUNE magazine. In its annual report on corporate reputation, FORTUNE magazine listed FedEx as the 13th most admired company.The company operates its four business segments under the FedEx brand name: FedEx Express, FedEx Ground, FedEx Freight, and FedEx Services. FedEx promotes its brand through print and broadcast advertising, corporate sponsorships, and special events. The companys advertising and promotion expenses were $379 million in FY2009, $445 million in FY2008, and $406 million in 2007.The companys strong brand image drives its retail business.The strong brand image besides driving domestic revenues, facilitates international expansion as well.（2）Large scale of operationsFedEx provides transportation, e-commerce, and business services.The company operates through four business segments: FedEx Express, FedEx Ground, FedEx Freight, and FedEx Services.FedEx Express is one of the largest express transportation companies, engaged in packages and freight deliveries throughout the US and to more than 220 countries worldwide. FedEx Express has an integrated global network, comprising 57,000 drop-off locations, 654 aircraft, and 51,000 vehicles and trailers. FedEx Ground Package Systems (FedEx Ground) serves customers in the North American small-package market, focusing primarily on business and residential delivery of packages weighing up to 150 pounds. FedEx Ground conducts its operations primarily through 22,500 owner-operated vehicles and 31,500 company-owned trailers.FedEx Freight provides regional next-day and second-day and interregional less-than-truckload (LTL) freight services. FedEx Freight operates approximately 59,000 vehicles across 480 service centers. To provide FedEx Home Delivery service, FedEx Ground leverages its existing pickup operation, and hub and line haul network. FedEx Home Deliverys operations are often co-located with existing FedEx Ground facilities to achieve further cost efficiencies.FedEx Services is a provider of document solutions and business services. It offers access to technology for copying and printing, professional finishing, document creation, internet access, computer rentals, video conferencing and direct mail, web-based printing, and the full range of FedEx day-definite ground shipping and time-definite global express shipping services.FedExs large scale of operations and ensuing benefits enable it to serve a broad customer base, which improves its revenue generating capacity.2.Weaknesses（1）Dependence on the US marketAlthough FedEx has expanded to other international regions, it still depends on the US market for majority of its revenue. The company generated almost 73% of its revenue from the US market during FY2009. This high dependence on the US could have a dampening effect on the companys revenues if the economy and/or the companys sales in the US do not grow as expected. Furthermore, the concentration of operations in this area increases the companys exposure to country specific factors such as labor strikes, changes in economic conditions, and most importantly, increasing competition from other players in the market.Weakening financial performanceFedEx has recorded weak financial performance in FY2009. The revenues of the company declined by 6.5% from $37,953 million in FY2008 to $35,497 million in FY2009. In addition, there has been a signi