滨江学院 毕业论文 题 目 Language Features of Advertising English 院 系 滨江学院 专 业 英 语 学生姓名 陈婷婷 学 号 20072310067 指导教师 黄 慧 职 称 讲 师 二一一年 五 月 十六 日 Language Features of Advertising EnglishBy Chen TingtingIn partial fulfillment of the requirementFor the B. A. degreeDepartment of English School of Bin JiangNanjing University of Information Science and TechnologyApril, 20111/3AcknowledgementI would like to express my gratitude to all those who helped me during the writing of this thesis.My deepest gratitude goes first and foremost to Miss.Huang hui, my supervisor, for her constant encouragement and guidance. She has walked me through all the stages of the writing of this thesis. Without her consistent and illuminating instruction, this thesis could not have reached its present form.I owe much to my friends and classmates for their valuable suggestions and critiques which are of help and importance in making the thesis a reality.Last but not the least, my gratitude also extends to my family who have been assisting, supporting and caring for me all of my life. Contents1.Introduction.52.Lexical Features in Advertising English. 6 2.1 Adjectives.6 2.2 Pronouns. 7 2.2.1 Indefinite pronouns.7 2.2.2 Personal pronouns.8 2.3 Verbs.9 3. Syntactic Features in Advertising English.9 3.1 Simple Sentence.11 3.2 Elliptical Sentence.11 3.2.1 Omitting Subject.12 3.2.2 Sentences with Omitted Subjects and Predicates.12 3.2.3 Disjunctive Sentence.13 3.3 More Active Sentence than Passive Sentence.13 3.4 Interrogative Sentences.14 3.4.1 Yes/No-Questions.14 3.4.2 Tag-Questions.14 3.4.3 Wh-Question.154 Conclusions.15References.16 Language Features of Advertising English Chen Tingting Department of English School of Bin Jiang Nanjing University of Information Science and TechnologyAbstract: With the development of the world economy and the diversity of the mass media, advertising plays a much more important role in peoples life and it has attracted great attention from the company. The design of advertising English has become an art and advertising English is a special literary form because of its special functions which have the outstanding characteristics, namely, the attractive and persuasive language. This paper firstly gives an introduction to the English advertisement. And then, based on some vivid examples in English advertisements, it supplies a detailed discussion of language features of advertising English from two aspects. The first aspect is about some lexical features of advertising English, including coinage, misspelling, borrowed words, and abbreviation and so on. The other one is about some principal sentence structures used in English advertisements, that is: simple sentence, elliptical sentence, active sentence, and interrogative sentence. By using these typical language features, the advertising language is colorful and has a powerful strength of persuasion. This paper attempts to concentrate on the analysis of its lexical and syntactic features in order to help designers to create more effective advertisements. Key words: advertising English；lexical features；syntactic features；persuasive force 摘要：随着世界经济的发展和媒体的多样性