本科毕业论文企业文化对企业发展的作用学生姓名： 学生学号： 200310206120 院（系）： 外国语学院 年级专业： 2003级英语本科1班 指导教师： 二七年五月The Functions of Corporate Culture toCorporate DevelopmentZhao YangUnder the Supervision ofZhou RonghuiSchool of Foreign Languages and CulturesPanzhihua UniversityMay 2007攀枝花学院本科毕业论文 ContentsContentsAbstract.Key Words.摘要.关键词.Introduction.1. The Introduction to Corporate Culture.4AThe Definition of Corporate Culture.4BThe Three Parts of Corporate Culture.5CThe Features of Corporate Culture.51Uniqueness.52Mixed Culture.6. Functions of Corporate Culture.7AEnhancing Core Competitiveness .71Function of Promoting Cost Savings .82Function of Prompting the Staff.83Function of Enhancing the Competition Power.94Function of Restriction.9BPromoting Sustainable Development of Corporation .11CBeing Able to Keep Talents of Corporation.13DSignificance of Corporate Culture.15. Ways to Build Corporate Culture.16 AThe Hardware Building of Corporate Culture.17 BThe Software Building of Corporate Culture.181Creating Corporate Culture Etiquette.182Creating Corporation Image A Model of Corporate Culture.193Creating Corporate Culture Atmosphere.19Conclusion.20Acknowledgements.21Bibliography.22攀枝花学院本科毕业论文 AbstractAbstractA nations development needs the support of its spirit, while a corporation needs spiritual and cultural ideas to guide its operations and development. The cultural ideas of a corporate are very important and can effectively avoid the market and industry risks. Without cultural ideas, the corporation would lack of its soul and direction, to let alone, its development. In a knowledge-based economy era, the role of corporate culture is very important. This paper lays out the corporate cultures definition, content and characteristics first and then from the corporate culture of corporation, the author demonstrates cultural influence on the core competitiveness of the corporation, and this promotes the sustainable growth of the corporation and the function in the competition for its talents. The author of the paper combines several cases to prove the role of corporate culture in the corporation development. In todays society, as market competition intensifies, corporations face not only the visible strength competition of capital, technology and equipment, but also a deeper level of corporate culture competition. The author hopes that this paper can help those people who havent a clear understanding of corporate culture will pay more attention to corporate culture. Key WordsCorporation; Corporate Culture; Function; MethodsII攀枝花学院本科毕业论文 摘要摘要一个民族的发展需要一种民族精神作为支撑，一个企业同样需要一种精神和文化理念来指导自己的运营与发展，给企业一个准确的“定位”，从而有效规避市场和行业风险。如果没有文化理念的支撑，那么企业就等于没有“灵魂”，就失去方向，更谈不上发展。在知识经济的时代，企业文化的作用非常重大。本文首先从企业文化的定义、内涵和特点等方面认识企业文化，接着从企业文化对企业核心竞争力影响、促使企业可持续成长以及企业文化在人才争夺战中的作用等几个方面，并结合实例来论证企业文化在企业发展中的作用。在当今社会中，随着市场竞争的加剧，企业面对的不仅仅是资金，技术，设备等有形实力的竞争，更体现在深层次上的企业文化的竞争，所以,本文旨在唤起人们对企业文化建设重要性的认识，从而更加重视企业文化建设。关键词企业；企业文化：作用; 方法攀枝花学院本科毕业论文 IntroductionIntroductionA nations development needs the support of a nations spirit. A corporation also needs spiritual and cultural ideas to guide its operations and development, and it also needs accurate “positioning” which effectively evades industry risks. Without the support of cultural ideas, all corporate operating activities will lack of its “soul” and it will lose its direction.Today, in the aspect of corporation management, the people are paying more attention to the strength of non-material factors. They begin to put it to the first place. “Corporate culture” has become the core of corporation management and it is basic to corporation development. Through the research of many successful models in the large corporation, we will discover that this corporation can develop rapidly and successfully, it is because they have succeeded in creating a unique corporate culture.Corporate cu