2019 年大学英语六级模拟题及答案 (一)Directions ： For this part, you are allowed 30 minutes towrite a short essay entitled The Civil Servant Test Craze.Your essay should start with a brief description of thepicture. You should write at least 150 words but no more than200 words.1. 如今数字化产品得到越来越广泛的使用，例如 2. 数字化产品的使用对人们的工作、学习、生活产生的影响。Digital AgeWomen in 2011 made no significant gains in winning moretop US business jobs, according to a study, but the head ofthe study said women are poised to make 36 in the year ahead.The number of women who were board directors, corporateofficers or top earners at Fortune 500 companies remained 37unchanged, said the study by Catalyst, a nonprofit group that38 opportunities for women in business.The percentage of companies with women on the board ofdirectors was 15.1 percent this year, compared with 14.8percent in 2010, Catalyst said.Also, the percentage of corporate officer positions 39 bywomen was 15.7 percent in 2011 and 15.4 percent in 2010, itsaid. The percentage of top earners in 2011 who were womenwas 6.2 percent, compared to 6.7 percent in 2010, it said.The research on the Fortune 500 companies was 40 on dataas of March 31, 2011. The slight changes in the numbers arenot considered 41 significant, Catalyst said.Nevertheless, given the changes in U.S. politics, thefuture for women in business looks more 42 , said Ilene Lang,president and chief executive 43 of Catalyst.Overall were 44 to see change next year, Lang said.When we look at shareholders, decision makers, the generalpublic, theyre looking for change. What theyre basically saying is, Dont give us 45 ofthe status quo ( 现状). Get new ideas in there, get some freshfaces, she said.A. officer B. changes C. based D. positions E.more F. promising G. businesslike H. surveying I.essentially J. strides K. promotes L. statisticallyM. confused N. held O. expectingHow Marketers Target KidsA.Kids represent an important demographic to marketersbecause they have their own purchasing power, they influencetheir parents buying decisions and they are the adultconsumers of the future. Industry spending on advertising tochildren has exploded in the past decade, increasing from amere $100 millidn in 1990 to more than $2 billion in 2000.B. Parents today are willing to buy more for their kidsbecause trends such as smaller family size, dual incomes andpostponing children until later in life mean that familieshave more disposable income. As well, guilt can play a rolein spending decisions as time-stressed parents substitutematerial goods for time spent with their kids. Here are someof the strategies marketers employ to target kids ：Pester ( 纠缠) PowerC. Todays kids have more autonomy and decision-makingpower within the family than in previous generations,so itfollows that kids are vocal about what they want theirparents to buy. Pester power refers to childrens abilityto nag their parents into purchasing items they may nototherwise buy. Marketing to children is all about creatingpester power, because advertisers know what a powerful forceit can be.D. According to the 2001 marketing industry book Kidfluence, pestering or nagging can be divided into twocategories-persistence and importance. Persistencenagging (a plea, that is repeated over and over again) is notas effective as the more sophisticated importance nagging.This latter method appeals to parents desire to provide thebest for their children, and plays on any guilt they may haveabout not having enough time for their kids.The Marriage of Psychology and MarketingE. To effectively market to children, advertisers need toknow what makes kids tick. With the help of well-paidresearchers and psychologists, advertisers now have access toin-depth knowledge about childrens developmental, emotionaland social needs at different ages. Using research thatanalyzes childrens behaviour, fantasy lives, art work, eventheir dreams, companies are able to craft sophisticatedmarketing strategies to reach young people.F. The issue ofusing child psychologists to help marketers target kidsgained widespread public attention in 1999, when a group ofU.S. mental health professionals issued a public letter tothe American Psychological Association (APA) urging them todeclare the practice unethical. The APA is currently studyingthe issue.Building Brand Name LoyaltyG. Canadian author Naomi Klein tracks the birth ofbrand marketing in her 2000 book No Logo. According toKlein, the mid-1980s saw the birth of a new kind ofcorporation-Nike, Calvin Klein, Tommy Hilfiger, to name afew-which changed their primary corporate focus fromproducing products to creating an image for their brand name.By moving their manufacturing operations to countries withcheap labour, they freed up money to create their powerfulmarketing messages. It h