1.0 Section 11.1 PESTLPolitical: Therewasincreasingpublicandgovernmentconcernaboutbingedrinkingandtheconsequentantisocialbehaviour,particularlyincitycentres. SothattheMartinisanotedeuro-scepticandin2002printed500,000beermatsandputup10,000to savethepound.Economic: Thesupermarketbegansellingdrinks. Thisresultinpeopledrinkingat homeandthiscompanyloseitscompetitiveprices. So J D saved the pound.Social:JDWetherspoondoesnotservecomplimentarycrispswithbaguettes.Customersthoughtthatthefriedfoodisnothealthy.Also,theybegantoreducethewinedrinking. ThenJDWethersponplcdevelopsakindoflowethanolwine.Technological: J D haveplasmascreensandcanshowTVprogrammers. There is aventilationsystem(costingmorethan100,000)whichaimstoensurethat customersdonotleavesmellingofsmoke.Legal:ThetiedhousesystemhadbeenbrokenbyarulingfromtheMonopoliescouldoperate. The government concern about binge drinking, so the pub need establish a range of rules. Therewasalawseverelylimitedthenumberofpubs,soJ Dasaretailersteppedintomarkethadgottenmanyadvantages.1.2 SWOTStrength: Thekidscaneatinthebarparents.Inaddition,theylowerthepriceofbeersoldtoawiderangeofrealbeer. Moreover,J Dplacesgreatimportanceonlisteningtoandactingon,ithastwo-waycommunicationfrommembersofstaffonallaspectsofthebusinessaboutthefeedback.Weakness: J D cannot meet the social-culture even it did have TV screens and its peaceful motto is also no longer fitted. So that the pubs cannot solicit those customer like music or TV lover. In2001,JDhadlongbeenastockmarketfavouritebutthesharepricealsofell.Opportunities: Pubs are not only provide breakfast, but also built a dedicated family dining area which make children and adults eat together. J Dalsobegundevelopingbudgethotel,thiscandevelopanothermarketandincreasetheprofitofJD.J D usedtohaveaclearideathatitcanchoosewhatsortofpubsitwishedtooperateandcombinedthemperfectlywhiletheotheroperatorscannotdidthis.Threat: There are more and more competitors, such as Regent Inns, PunchTavernsandthesupermarkets. The market appears too many suppliers so that the marketing competition is become fierce. External environment will influence on J D through opportunity and threaten. Threat could use opportunities to make weakness become strength.1.3 Effect of SWOTGuidelines for SWOT Analysis: First, keep it simple. Its important to focus on your organization. Moreover, be rooted in the now and dont get lost in the future. (.ryerson.ca/kjensen/strategic_planning/swot.html)With the change of time, the internal and external environment will change. So SWOT would change also. Strength and weakness belongs to internal which can analysis the internal information, and the opportunity and threaten belongs to external. Some strength, but also may be a weakness. So the organization should distinguish what is the strength or the weakness. ASWOTanalysisisonlybeusedforconsulting,wecouldntuseSWOTanalysistomakestrategy. Opportunity and threaten can be founded in PESTEL that implies many factor of external environment. 2.0 Section 22.1 Value of CultureOrganizational culture encompasses values and behaviors that contribute to the unique social and psychological environment of an organization. (The Business Dictionary. Organizational culture 2015 ) Inotherwords,cultureisakindofvaluesandSharedagroupofpersontaketogetherconstituteasurvivingdesignstandardsystem.Shared value is a high-profile symbol, and a formal form. It can become embodied in the organizations ideology or philosophy and act as a guide to behavior and ways of dealing with anxiety, uncertainly and difficult events. The organizations need “share value”. From one part, it can help them to guide the behavior of employees and regulate the workers. On the other hand, “share value” is the essential part of organizational culture. Assumption value is low-profile symbol, informal form and unspoken rules. The basic assumptions at very fundamental, almost sub-conscious, level tell employees how to perceive, think and feel about things. Due to unseen and not openly identified in the day to day interactions, these factors also called as “unspoken rules”.In the case, pubs are commonly considered as socialize area, so the pubs always supply cheap food and comfortable communicating atmosphere. Even more when people have awareness of non-smoking, the pubs will set up a special area for non-smoking which meets the customers needs.2.2 Type of CultureDeal and Kennedy created a model of culture that is based on 4 different types of organizations. They each focus on how quickly the organization receives feedback, the way members are rewarded, and the level of risks taken: Wo