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thrift of excellent traditional and style lack deep of understanding, one-sided think in now of good situation Xia, economic smooth more fast development, and reform made major progress, and people living significantly improve, and social the career made new progress, no necessary always hard has, no awareness to China also has many poverty area, and also has many poverty population of exists, more living improve has, more need keep hard of style. Three is not strictly honest. Total thought units is a water sector, clean self-discipline away from himself too far, no real processing good living of improve and hard, and thrift excellent traditional of relationship, no effective do comply with Constitution and party of regulations must from I do up, no right mercy good bitter Le, and wealth of relationship, no right awareness to in comply with Constitution and party of regulations aspects everyone has accountability. Four, future direction and improvement measures 1, belief and faith, strengthen party spirit. One is to firmly establish the noble ideals of struggle for the ideals of communism, communist struggle for life, ready to sacrifice everything for the party and the people. Second is to continuously improve the quality and standard of political, conscientiously study Deng Xiaoping theory and three represents important thought and the scientific Outlook on development, implement the partys basic program for the primary stage of socialism, adhere to the correct political orientation, maintain highly consistent with the CPC Central Committee, is good at theories of socialism with Chinese characteristics to analyze and solve problems. Third, strengthening the party spirit and the world transformation, perseverance of the party Constitution, relive Party vows to establish correct world Outlook, Outlook on life and the world, practically embodies ideals and beliefs into action, combine lofty ideals and practical activities, transforming the objective world, actively participate in the great practice of building socialism with Chinese characteristics. 2, keep the purpose in concept, changing the style of work. First, keep in mind that the purpose of serving, adhere to assuming power for the people, keep in mind the people and care about people, and the joys and sorrows of the masses, .According to city discipline, and municipal organization Department requirements, today we held implement implementation independent Commission against corruption guidelines effective strengthening led cadres style construction topic democratic life, main task is close contact thought, and work actual, control check district Standing Committee team and the personal in implementation independent Commission against corruption guidelines Shang exists of problem, in-depth carried out criticism and self-critical, further clear rectification direction and measures, effective enhanced clean politics of consciousness and initiative, firm set good of ruling image. Before the meeting, the way we take surveys solicited a views, combed, related to team building思考题第一节1. 依据个人经验和体会,谈谈你对网络传播作用的认识。 2. 互联网为何能够在1980年代迅速发展壮大? 技术基础:通信技术和信息工程技术的迅速发展;1983年,阿帕网分为ARPAnet 和MILnet;1986年,美国国家科学基金会(NSF)建成了连接开放精神:各大学科研单位的网络,并接入ARPAnet;用户需求3.Web2.0的趋势下,互联网技术发展趋势具有什么特点? 控制权强;受众相对不确定;有一定的互动性第二节4.网站传播有何特点? 技术上相对复杂;控制权强;受众相对不确定;有一定的互动性;5.通过一个与即时通讯工具相关的网络事件,分析其传播特点与社会影响。 MSN红心签名活动:MSN中国发起“我爱奥运”MSN签名活动,通过MSN聊天工具这一遍布全球的即时聊天工具传递全球华人对祖国的热爱,对奥运的支持,对2008北京奥运会成功举行的祝愿。 体现出结构特点:多对多和社会性网络特点:强联系,弱纽带 影响:舆论表达:舆论放大器;扩散迅速。实现了广泛的社会 动员。6.搜索引擎在研究和应用中,都有哪些价值? 研究:搜索行为是人们意愿与需求的一种自然流露,它甚至比某些调查更客观更真实,更能反映经济与社会发展的内在本质与运行规律。搜索引擎的后台数据可以体现分散的个体行为累积的社会结果。这些数据不仅可以反映不同信息受人们关注的程度,从而为受众研究、市场研究提供重要的参考依据。媒体受众分析消费市场分析社会发展动态分析应用:搜索引擎在营销中的应用存在层:被搜索引擎收录表现层:在搜索结果中排名靠前关注层:增加用户的点击率转化层:将浏览者转化为顾客两种主要应用方式搜索引擎优化(SEO):通过网页设计等方面的优化策略,在搜索引擎自然检索结果中获得更好的排名位置。搜索引擎广告:竞价排名;固定排名;关键词赞助商广告;地址栏搜索广告第三节7. 网络社区与参与个体之间有何影响? 8.从目前来看,SNS都有哪些应用功能? 人际交往、消费营销、社会动员、政治参与、其他领域如医疗、教育、人事招聘9.结合一件典型案例,分析网络社区、SNS或者微博的传播特点。 温州动车事故多种传播媒介结合:图片、文字、视频言论自由迅捷性舆论监督社会动员第四节10.网络人际传播都有哪些形式?有何特点? 网络中人际传播的形式:电子邮件即时聊天博客播客BBS私信SNS网络中的个人消息网络人际传播的特点:传播主体:可匿名性、多面性传播手段:多种手段并存,以文字为主传播范围:广泛性、偶然性11.网络群体传播都有哪些形式?有何特点? 网络群体传播的特点:传播范围:跨地域性 传播渠道:多样性 传播者:身份公开性与匿名性共存 形式:网络社区传播,SNS第五节12. 网络是如何改变组织内成员原有关系的? 改变了传统的组织结构 改变了组织成员间的交流方式导致组织成员间关系的变化13.网络大众传播有何特性? 主体多元:拓展了公共信息的来源 信息质量的良莠不齐过程复杂:多级传播 受众端的分化 高互动性:自主性 信息再生第六节14. 如何看待网络技术在网络发展中的作用? 技术的发展进一步拓展了网络应用的广度与深度。技术影响了互联网的历史进程,并将对未来传媒业走向起作用。15.网络传播的复合性、开放性、多级性连通性之间有何关系?它们对网络信息传播有何影响? 复合性的传播手段,开放性的传播过程与传播手段,导致了开放性的传播结果,多级性的信息流动与信息消费第七节16. 如何从信息经济角度认识网络经营特点? 信息产品的特点:高固定成本,低边际成本 绝大部分是“沉没”成本 注意力经济网络信息经济特点:非主流、个性化的产品需求
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