2022年考博英语-中国海洋大学考前拔高综合测试题（含答案带详解）1. 单选题Mathematics as well as other subjects （ ）a science.问题1选项A.wasB.isC.areD.belong to【答案】B【解析】句意:如其它学科一样，数学是一门科学。语法题。考查主谓一致。名词+as well as/no less than/but/except/with/like +其他名词做主语吋，谓语与第一个名词一致。Mathematics(数学)为单数，故谓语动词也应该用三单形式。此处是陈述事实,所以时态选用一般现在时。故选B。2. 单选题He seemed too old for her, （ ）like a father （ ）a husband.问题1选项A.more.thanB.not so.asC.most.thanD.rather.than【答案】A【解析】句意:对她来说，他似乎有点太老了，相比丈夫，他更像她的父亲。考查固定搭配。由前半句句意“他似乎有点太老了”推测后面句意为: 相比丈夫，他更像她的父亲。more .than. 相比，更是。故选A。3. 单选题I can meet you at eight oclock; （ ）you can call for me.问题1选项A.incidentallyB.actuallyC.alternativelyD.accordingly【答案】C【解析】句意:我可以八点钟跟你见面，或者你也可以来接我。考查副词辨析。Incidentally顺便,偶然地; actually 实际上; alternatively 二者择一地,或者; accordingly 因此。故C符合句意。4. 单选题I would appreciate （ ）it a secret.问题1选项A.your keepingB.that you keepC.you to keepD.that you will keep【答案】A【解析】句意:感谢你保守秘密。考查固定搭配。Appreciate sth./doing sth. 感谢。5. 单选题To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries centered primarily on the efficient production of goods, and then relied on “persuasive salesmanship to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then change them into money.Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what consumer wants to buy and then go about making it available for purchase.This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transactionthe firm and the customerand each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting the needs of the consumers. A striking example of the importance of meeting the consumers needs happened in the mid-1985, when Coca-Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!1.To put it in a simpler way, the marketing concept is（ ）.2.According to the passage, most industries in the near past focused on .3.The author used the example of Coca-cola to show（ ）.4.Which of the following statements is true according to the passage?5.The phrase “to move as much of these goods as possible” in paragraph one means（ ）.问题1选项A.a kind of persuasive salesmanshipB.an effort to turn goods into moneyC.a customer-centered approachD.a surest way to greater profit问题2选项A.the demands of the marketB.the efficiency of productionC.the preferences of consumersD.the satisfaction of consumers问题3选项A.both the firm and the customers must be satisfied before trade occursB.a new product is hard to be accepted by the majority of the consumersC.Classic Coke is much better than the new flavor produced by Coca-colaD.a product must be designed to satisfy the demands of most consumers问题4选项A.A business produces goods only because they want to satisfy the needs of the public.B.Consumer satisfaction is always the most important factor for producers to consider.C.Both consumer satisfaction and persuasive salesmanship serve producers pursuit of profit.D.Producers and merchants are very benevolent in that they focus on consumers satisfaction.问题5选项A.to sell the largest possible amount of goodsB.to make the goods as attractive as possibleC.to produce the goods as efficiently as possibleD.to focus greatly on the needs of the consumers【答案】第1题:C第2题:B第3题:D第4题:C第5题:A【解析】1.细节事实题。第二段指出: This eye-on-the-consumer approach is known as the marketing concept(这种集中于消费者的方式被称为市场营销概念),因此C“以消费者为中心的方式”正确。2.细节事实题。第一段指出: Not too many years ago, most industries centered primarily on the efficient production of goods (几年前，大多数企业主要把精力集中于商品的高效生产),由此可知B项“生产效率”正确。3.判断推理题。作者举例可口可乐的前面句为: Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting the needs of the consumers (然而，成功的商人和生产者意识到，最可靠的盈利途径是理解和满足消费者的需求)。随后指出可口可乐改变其饮料口味后失去了消费者,故D项“产品的设计一定要去满足大多数消费者的需求”正确。4.判断推理题。A:商家生产商品只是因为其想要满足公众的需要,B:消费者的满意度通常是