译文：State-owned commercial banks to create the first of retail banksRetail banking refers to the commercial banks use modern management theory, relying on high-tech Shouduan, to individuals, families and small and medium enterprises integration offered, integrated financial services, includes deposit loans, settlement, exchange, investment and wealth management business. Retail banking business is not short for a particular business, but the general term for many businesses. It has a wide range of business areas, both the traditional banking business, may also be new business; both business asset may also be a liability business and intermediate business, it can be on-line banking and so on. In the West, retail banking is the most important source of profit for commercial banks. Chinas retail banking business is currently facing great development of the situation. The current development of the retail banking business is the main obstacle faced by banks within the body perfect, the market operation mechanism is not perfect and imperfect credit laws and regulations.As Chinas financial industry to enhance international level, as Chinas domestic demand-led economic growth model of the mature, doubling national wealth, our commercial banking business the focus has moved from production services to consumer services, in the high-end consumer are becoming an important source of bank asset growth, the source of profits in the form of banks increasing share of possession. Therefore, how to further speed up Chinas commercial banks to retail banking business, the financial sector has become the major theoretical and practical issues. 1, the development of retail banking in China and problems ofIn recent years, Chinas banking industry clearly the retail banking as one of the main strategic directions on the agenda, the bank is proposed to create the first retail banks of the strategic goals and developed a detailed strategic plan. Agricultural Bank of China to the retail business market transformation as the focus of share reform, the Bank of China Royal Bank of Scotland main attack in hand of private banking and wealth management business, China Construction Bank to strengthen the SME loans as an opportunity to accelerate the construction of retail banking. In view of the retail banking business in 2007 on the contribution of bank performance, into 2008 years, the main attack force the banks have made the retail banking business, competition in Chinas banking industry officially entered the era of close combat.But behind the rapid development of retail banking, we see Chinas retail banking from commercial banking wholesale backward from the various risks emerged from the womb, and especially in marketing, is not a priority for many banks and retail customers, but the credit and risks. In addition, they and customer contacts are usually transactional, and therefore, banks tend to focus on trading efficiency, rather than service and sales. Chinas banking industry understanding of the retail banking there are four errors:1, can not be scientific and reasonable customer segments, customer can not provide differentiated products and services, customer management loose. State-owned commercial banks retail banking business is still in the stage of mass marketing, thus causing the high cost of product marketing. Evolved from a commercial bank management model does not meet the needs of the retail business. Can bring different profits for clients of the differentiation strategy is adopted, the difference of the service and other issues, there is no effective management maintenance system, the lack of matching of the operation and management agency. 2, a single financial product, the lack of products to choose from the rich. Swarm agent funds from last year to this years difficult market situation of financial products, shows very clearly that operate over a single retail banking products, added value. Banks this year launched personal finance products, competition, the race to improve customer profitability, ultimately squeezing their profit margins of banks to make huge profits which should have a personal financial products become the weak.3, single channel marketing and service. Single-channel marketing and service is reflected in two aspects: one referring to the same products, marketing and service channels, single, retail banking is essentially based on the counter and ATM sales and service, although telephone and Internet banking in evolving, but the service cumbersome and function of the single makes its application is limited, but the Industrial and Commercial Bank of Chinas Internet banking is an exception, a strong and secure service that allows its Worlds Best Internet Bank in the title is not either substance.The other is the retail banks marketing and service channels are not fully used up, a single marketing product.4, brand missing. ICBC, the numerous var