商务英语毕业论文商务英语毕业论文从建立商务关系的角度对比中美商礼仪院（系）名 称：外 语 系专 业 名 称：英 语AcknowledgementsFirst, I must express the heartiest gratitude to my supervisor, Professor XXXX. Her patient help makes it possible for me to write the paper under this topic. I am extremely grateful to her persistent guidance and correction along the writing process. Without her help, I cannot finish the thesis completely.Secondly, my gratitude goes to the Foreign Languages Department ofXXXX, which has provided a good study environment through my college years. The teachers here are always ready to give hearty help and care. I have learned from them not only knowledge of English, but also the strict and earnest study spirit.Moreover, my special thanks are due to my friends and classmates. They have been urging me in the process and our communication has brought me unexpected help with the thesis.Last but not least, I want to thank my parents who have been kindly encouraging me along the writing process. I feel indebted to their wholehearted spiritual and economical support for my higher education. AbstractWith the development of economic globalization, the Sino-US commerce activity becomes more and more frequent day by day. The good utilization of business protocols can not only help the enterprise initiate a good business relationships, but also make a perfect foundation for the furthermore business negotiations. Therefore, it has become an important research task to make a comparison of Sino-US business protocols from the perspective of initiating business relationships. This paper makes a comparison of Sino-Us business protocols from the perspective of initiating business relationships. By using the cultural values to analyze the reasons of some Sino-Us business protocols differences from the perspective of appointment seeking, greeting behavior and giving gifts, this paper gives some pieces of advice to the Sino-Us business negotiators so that they can adjust the business protocol utilization strategy in time, and finally initiate a good business relationship. The research of this paper has its practical significance, hoping that this will be helpful to the Sino-Us business negotiators.Key words: values; intercultural communication; business protocols; initiating business relationships摘 要随着经济全球化的发展，中美之间的商务往来日益频繁。成功运用商务礼仪不但可以帮助企业建立良好商务关系，而且可以为企业和公司进行进一步的商务谈判打下良好的基础。因此，从建立商务关系的角度对比中美商务礼仪已成为了一项重要的研究课题。本文通过从建立商务关系的角度对比中美商务礼仪，用价值观理论分析了中美商务礼仪在寻求会晤、问候方式、赠送礼物等方面存在差异的原因，进而针对中美商务谈判者分别给出了建议，以便及时调整商务礼仪运用的策略，最终建立良好的商务关系。本文的研究有一定的现实意义，希望能对中美商务谈判人员有所帮助。关键词：价值观;跨文化交际;商务礼仪；建立商务关系ContentsI. Introduction1II. Culture and Value32.1 The Definition of Culture and Intercultural Communication32.2 Cultural Values42.2.1 Individualism versus Collectivism42.2.2 High Power Distance versus Low Power Distance62.2.3 High- versus Low-context Communication72.2.4 Polychronic Time Orientation versus Monochronic Time Orientation8III. Comparison of Sino-US Business Protocols Used to Initiate Business Relationships103.1 The Pre-negotiation Phase: Initiating Business Relationships103.2 The Comparison of Sino-US Business Protocols According to Different Cultural Values113.2.1 The Comparison of Appointment Seeking Protocol113.2.2 The Comparison of Greeting Behavior Protocol173.2.3 The Comparison of Gift Giving Protocol193.3 Suggestions to Effective Use of Business Protocol to Initiate Business Relationships Better213.3.1 Suggestions for Chinese Negotiators213.3.2 Suggestions for American Negotiators22IV. Conclusion23Works Cited24 哈尔滨工程大学本科生毕业论文I. IntroductionEach country has its own history and culture. There are a lot of differences in the habit of conducts and the ceremony, especially between China and the USA-the biggest developing country and the top developed country. With the continuous enlargement of these two giants communication in the field of economy and culture, to understand the different business protocols between Chinese and American has become a must to build business cooperation. A good application of the different business protocols between Chinese and American can make the business cooperation go well; otherwise, the participants will have a poor impression on each other because they regard them as impolite. Over the past, people usually own the failure of the business cooperation to these four elements - the economic element, the social element, the political element and the religious element. These four traditional reasons can well explain the failure of the mid-term part of the business cooperation -the negotiation process, while they are useless to explain the failure of the early partthe initiating business relationships process. This paper aims to make a comparison between Chinese and American business protocol from the perspective of initiating business relationships by using s