Arranged by 杨兰兰 True or False(F) 1. A person who gives information to a journalist is called a publisher. (T) 2. Headlines in Tabloids often leave out (omit) Define and Indefinite Articles.(F) 3. Tear jerkers are stories that tell political news.(F) 4. Shock value is not used to sell newspapers.(T) 5. The Editorial (Leader) expresses the opinions of the publishers.(F) 6. Skimming is reading the newspaper in depth.(T) 7. Anyone who arranges typing for an article is a typographer.(T) 8. The lexicon means the vocabulary.(F) 9. An article which uses many sources is less reliable than an article uses only one source.(F) 10. Proximity means that the news story happened just now.(T) 11. If a story tells a story about a baby beauty contest, we can say its newsworthy because of human interest.(F) 12. Idioms are not supposed to be used in headlines.(F) 13. Tabloids are more formal, logical language than broadsheets.(T) 14. News stories with pathos are called tear jerkers.(T) 15. An advertisement must have an immediate impact and it must rapidly persuade.(T) 16. Tabloids often use word play.(F) 17. Headlines are always made up of full complex sentences.(T) 18. The angle taken in tabloids is usually human interest(T) 19. A newspaper is a publication issued regularly to report the news.(F) 20. Broadsheets paragraphs are shorter than tabloids.(T) 21. Bias is a style trick of headlines.(F) 22. To scan a text is to quickly read it to get a general idea of the topic.(T) 23. Typography is arranging type in order to make language visible.(F) 24. The Internet had no influence on newspaper circulation.(F) 25. Getting news through the internet results in more people being interested in politics.(F) 26. Explanatory is not one of the 5 basic kinds of editorials (Persuasive/ Explanatory/ Critical/ (Praises) Laudatory/ Column ).(T) 27. Tabloids tell less news so there is more space for storied about famous people. Multiple Choose1. The function of the headline-to makes us want the product2. The editorial-shows the newspapers opinion3. A characteristics of picture advertisement is-Attractive colours4. Global Reach-Having viewers in all parts of the world5. Not one of the basic kinds of editorial-Imaginative6. Immediate impact is-Having an influence on something right then and there7. Breaking news stories are-Stories that are still happening8. Newspaper circulation is declining because of -competition from the internet9. People skim newspapers-To protect themselves from information overload 10. A news item with a newsworthiness factor of pathos tells us about-the misfortune of others11. Proximity means that a news story-Happened in the nearby area12. The publisher is the person who is-E. A CEO of the paper B. Legally responsible for what is in the paper C. The overall manager D. Runs the business E. All of the above13. The inverted pyramid style of reporting was first used during the- American civil war14. The daily editorial conference decides which stories and pictures will go on the front page15. Global Reach is-Homemade video being watched world wide.16. The cartoon on the Editorial Page should be-Thought provoking17. RSS-Real Simple Syndication18. Increased internet efficiency means-You only get political news if you choose it19. The editorial is- Never objective20. Letters to the editorial-Readers who bought the newspaper21. A newspaper may be owned by-D. A company B. A political party C. An individual D. All of the above22. Use of idioms referred to in Headlines might include-D. Dogs finally getting their day B. Smokers refuging to pack it in C. Too much stock placed in economists D. All of the above23. Prominence in a newspaper story refers to-Famous people News ReviewThe headline is _. The dateline is _. The article is newsworthy because of _, also because of _. It is an unbiased, objective report. It tells the story that_.I feelI thinkIn my opinion,I believeI recommendI findI hope that Advertisement1. The ad is advertising _.2. This ad is aimed at _.3. The message of this advertisement is that this product is great.4. Yes, I like it because the ad is appealing/ attractive5. Yes, I would buy it because the advertisement has convinced me.6. This ad is effective in many ways. It uses vivid/ soft/ mulid/ colours which attractsour eyes/ relaxes us/ makes us concentrate on the message. It is original/ creative/ clever because it juxtaposes the _with _.It appeals to our senses. It appeals to our sense of sight (and shows us how good _