摘 要通过讨论在不同文化环境下, 国际商务活动呈现的差异, 从微观的角度分析文化差异在人际交流、商务洽谈、管理风格、商务决策和企业结构等方面对国际商务交流的影响。有效地克服交际障碍是跨文化交际取得成功的关键。这对促进国际间的文化、政治、经济交流有着极其重要的意义。有效的商务沟通往往依赖于对不同文化和文化差异的理解与适应, 依赖于对可能出现的文化差异的良好判断和方略调整。因此, 对国际商务交流活动中文化差异的影响的研究具有重大意义。关键词：国际商务活动; 交际文化; 影响iiThe Application of Communicative Culture in International Business ActivitiesTable of ContentsAbstracti摘 要ii1. Introduction12. The Definition of Cross-cultural Communication32.1 Hofstedes theory of value dimension32.2 Halls high-context and low-context32.3 Understanding communicative culture differences32.3.1 Orientation difference42.3.2 Individualism vs. collectivism42.3.3 Sino-foreign modes of thinking difference52.3.4 Sino-foreign etiquette difference63. Different Behavior and Reasons in the Same Business Situation73.1 Business culture communication issue73.1.1 The conflicts in the area of decision-making73.1.2 Indirect communication and direct communication73.1.3 Sources of conflicts73.1.4 Case study83.2 The application and effect of communication culture on business contract83.3 The application and effect of communication culture on business decision-making93.3.1 The conflicts in the area of decision-making93.3.2 Power distance issue113.4 The application and effect of communication culture on management style113.4.1 Cross-culture management style113.4.2 Values orientation in HRM114.The Strategy of Communicative Culture in International Business Activities135. Conclusion14References15Acknowledgements16The 21st century is the world economy and culture of the century, the rapid development of the international communication and business contacts increasingly frequent. Intercultural communication has become inevitable reality. People of different backgrounds, walk to arrive together, and communication must arise obstacles. Timely and effectively overcome these communicative barriers cross-cultural communication is the key to success. Effective business communication often relies on the different culture and cultural differences of understanding and adapts, relies on possible cultural differences of good judgment and strategy adjustment. Therefore, the international business communication activity of cultural differences affect research is of great significance. 1. IntroductionCommunication culture in international business activities of research at home and abroad, the foreign began in the 1970s, and has been rapidly development in recent decades, with the momentum of the surge in international business communication, study the issue still exists vast space. In 1976, Destler，Sato, Clapp and other business negotiations in the US-Japan cultural differences cause different results of such studies opened the first of its kind. In the 1980s, Fisher in its classic! The international negotiations, pointed out: “the greater the cultural differences, communication barriers and misunderstandings that occur the greater the possibility” (GRICEH P.1975 (3) ：41-58). In the 1990s, from the perspective of cross-cultural research culture on the role of international business communication activities become more deeply and widely. Cultural diversity of business activities, Trompenaars ever universalism and unique socialist and individualism and community socialism, neutral main tendency and emotional tendencies, special type culture and the extensive type culture, achievement orientation and belonging to guide, time of continuous and meanwhile aspects to illustrate. In the early 21st century, this book has been increasing. Study in foreign countries already from culture is the factors affecting international business development to how culture influence international business communication and the effects of the aspects.This aspect of the domestic research starts although late, but in a few short years also appears many achievements. ZhaoXiang in the multicultural context of cross-cultural communication and management background, discuss culture in commercial contract, business negotiation and business etiquette, explain the differences between learning and using the related knowledge and skills, reduce or eliminate due to cultural differences and cause misunderstanding, friction and conflict, to effectively engaged in international business activities, has very important practical significance. Communicative behavior, YangQian and HuChunFeng(2006) analyze three kinds of non-verbal communication (visual, gestures, facial expressions of the cultural differences and the international business negotiation), discusses the application of non-verbal communication in cross-cultural communication of importance. ZhaoYao in linguistics branch pragmatics of important concepts - context as a starting point, from communicative context, language context and cultural context three cross-cultural communication, using