Business Culture and Strategy Prepared by Student Number : Date: Content1.0 Introduction12.0 Main body12.1 Porters generic strategic12.2 Business strategies and strategic choice22.3 Two different business strategies within Alphabet Games32.4 Forces for changes32.5 Potential benefits52.6 The role of management52.7 Possible impact of competing influences62.8 Three-step change model72.9 Suggestions on minimizing and overcoming resistance83.0 Conclusion94.0 References101.0 IntroductionThis report based on case study of Alphabet Games, mainly include business strategies, the main differences and working relationship between strategies and strategic choice, potential benefits, and analyze the role of management, the possible impact, as well as suggestions for resistance minimize within Alphabet Games. 2.0 Main body2.1 Porters generic strategicCost leadership strategy focuses on efficiency and lowest cost, in order to fight rivals to obtain competitive advantage(cost-leadership, 2015). It aims gain the initiative of the price and take low cost as market entry barriers, thus making the company become the leader in the industry. So the applicable business environment of this strategy is that the market competition is fierce, and the industry products or services are standard with lots of substitutes in the market, but there are few ways to achieve differentiation. Because the market has large buyers and significant bargaining power, company can use amount change price. When this strategy can be implemented successfully, the low cost will be used as the barriers to prevent others to entry, as times passes, the company will become the leader in this market.Differentiation involves creating a product that is perceived as unique. Differentiated goods and services satisfy the needs of customers through a sustainable competitive advantage. So this strategy suits the environment that there are many methods to distinguish the products or service, most consumers in the market are not switching low cost with diversified needs, and they can recognize and value this kind of uniqueness. And the firm should have strong research and development skills, strong product engineering skills, strong creativity skills and strong marketing skills. Because differentiation lead to a comparatively higher price, if consumers pursuit the low price and can not accept the price and this kind of differentiation, they may not willing to buy your product. And once the strategy be implemented successfully, it can bring company customer loyalty and brand loyalty.Cost focus refers to provide products and services to a few customers at the lowest prices. This strategy adapt to a narrow, niche market, used by smaller firms. In this business environment, consumers switching on low cost. Because this strategy focuses on a few consumers, so the organization can afford neither a wide scope cost leadership nor a wide scope differentiation strategy, in order to provide better products or services for consumers with low cost, cost focus strategy is most suitable for this kind of environment.Differentiation focus refers to one can provide products and services to a small number of customers better than rivals by differentiation. This kind of strategy is suitable for a narrow, niche market to smaller firms, and in the market, consumers have different demands. Because this strategy focuses on a few consumers, and with differentiation focus strategy, the company can meet various different demands of consumers, providing better products and services. 2.2 Business strategies and strategic choiceBusiness strategy is the long-term plan and decision used to guide a company, in order to achieve greater profitability and success. Strategic choice is a matching process of environment, advantages and disadvantages inside and outside(TANG Dongfang 2011, p15). It is concerned about an organizations future and many pressures and influences form its external and internal environments.A business strategy is a plan, a concrete program, while a strategic choice is a process to decide the better one, and pick up the appropriate choice for the company among many different designated strategies. The connection between the two is that only through the a matching process of strategic choice, can the company draw the most appropriate business strategy which contribute to the companys development.At the start-up stage, Alphabet Games resources and funding is limited, it is impossible for Alphabet Games to expand the scale of production to reduce production costs. And the game market is flourishing, profits back is quick, the competitors are also very few. So according to companys present situation and the external environment such as competition within the industry, Alphabet Games choose differentiation strategy which is the most suitable for the pre