M4U1第一课时活动单（3月28号用for teachers）【学习目标】1. Preview words, phrases and the text2. Preview the text 【活动方案】学生学习活动教师组织教学方案【活动一】1活动目标：Preview words2活动方式：Ss practice完成词性变化并熟记1. 广告 _ v _ n登广告者，广告商_广告业_2. 劝导,劝诱_ adj _3. 气息，呼吸_ v _ n 4. 使受益，得益于 _ v _ adj 5. 推广，宣传，促销，推动 _ v _ n 6. intelligence _ _ adj7. comprehension_ 阅读理解 _ 8. 评论，评价_ 9. pleased(sym)_ _10. 咨询，请教 _ Keys: 1. advertise advertisement advertiser advertising2. persuade persuasive 3. breath breathe 4. benefit beneficial5. promote promotion 6. 智力，才智，情报 intelligent7. 理解力，领悟能力 reading comprehension 8. comment9. satisfied happy 10. consult【活动二】1活动目标：To preview the text2活动方式：Ss oracticeTask-based readingAdvertisement2._1. _ advertisementsPublic service advertisementsIt is one that someone has paid for to 3._ a product or service.A PSA is often free and is 4._ to educate people about health, safety or any other problem which affects public 5._.Examples1. Bright-teeth fight bad breath! 2. You are proud of your cooking, so shouldnt you buy the very freshest food? 1.yes to life, no to drugs.2. Knowledge changes life.3. Project Hope-schooling every child.4. Smoking is committing suicide slowly.Methods The two types of advertisements use 6._ language and creative images.8_ Commercial ads try to sell products or service. So we should be 7._ of the fact that commercials are not telling the complete truth.PSAs are meant to educate the public. They can educate us and help us 9._ better lives. So we can often learn a lot by 10._ the advice they give.Keys: 1. Commercial 2. Definition/Kinds/Types 3. promote/sell/advertise 4. meant/aimed 5. welfare 6. persuasive 7. aware/conscious 8. Purposes/Aims 9. lead/have/live 10. following/taking 【课堂检测】【一】根据首字母或中文提示完成句子1. If you want to sell this product well, I advise you to a_ it in the newspaper or on TV.2. The company is p_ their products by advertising on TV. 3. This kind of medicine will c_ your headache.4. Ads often use _(有说服力)texts to appeal to you.5.I am not really _(满意)with the way he cut my hair.Keys: 1. advertise 2.promoting 3.cure 4. persuasive 5.satisfied / pleased【二】根据课文，翻译下面的短语1. 习惯于 be used to doing sth2. 打算做某事 be intended / meant to do sth(intend/mean to do sth)3. 知道，明白，意识到 be aware of4. 上的当 fall for.5. 欺骗，捉弄 play tricks on 6. 劝说某人做某事 persuade sb into doing sth (persuade sb to do sth)7. 对进行研究 do research on8. 对感到满意 be / feel satisfied / pleased / happy with9. 免费的 for free10. 目的是。 aim to do 11. 过上更好的生活 lead a betterlife/better lives12. 处理社会广泛关心的问题 deal with widespread social concerns13. 对公众有益 benefit the public14. 听从建议 follow/take the advice15. 当谈及到. When it comes to.16. 商业广告 commercial advertisements17. 公益广告 public service advertisements18. 阻止某人做某事 protect / stop / discourage/ keep sb from doing sth作业布置：课后认真朗读并背诵课文M4U1第二课时活动单（3月29号用for teachers）【学习目标】1To make students have a good understanding of the text2To know the use of the important phrases in the passage【活动方案】学生学习活动【活动一】1活动目标：To find the important sentences in the passage2活动方式：Read and know the structures of the sentences1. A commercial advertisement is one which someone has paid for to promote a product or service. (P2)2. PSAs are often run for free, and are meant to （目的是）educate people about health, safety, or any other problem that affects public welfare. (P2)3. Not all ads play tricks on us though.4. When it comes to advertisements, we must all use our intelligence and not be a slave to them!【活动二】1活动目标：To make students have a good understanding of the text2活动方式：Explanations of the language points1. share(1) n. 一份（报酬、责任、权利等），股份，If you want a share of the pay, youll have to do your share of the work. 如果你想得到一份报酬，就得做好你该分担的那一份工作。She owns 5000 shares in the company. 她拥有公司的五千股份。 (2)Vt. to join with other people in owning, using , or doing something 分享，共有，分担Everyone in the house shares the same bathroom. 家里的人都共用一个浴室。Hes sure well win the match, but I dont share his faith in the team.他肯定我们会赢这场比赛，但我没有他对球队的那种信念。注： 又作share out , to divide and give out in shares 分配，均分His property was s