Analysis of the supply and demand influence and price elasticity of film products based on the princ【Abstract】Accordingtotheprincipleofeconomics，studyinghowthepriceoffilmproductsandotherfactorsaffectthesupplyanddemandoffilmproducts，analyzingthepriceelasticityoffilmproducts，researchingontherelationshipbetweenfilmcompanyscostandfilmsupply，andthenputforwardasuggestiononmovietickets.【Keywords】filmproducts；supplyanddemand；elasticity【作者簡介】庄园园1990-，女，汉族，河南兰考人，现就读于-财经大学MBA学院工商管理专业，研究方向：市场营销与国际商务。Thepriceofacommodityisdeterminedbythevalueandisinfluencedbythesupplyanddemand.Thefilmproductscanbediscussedasageneralcommodityintheculturalconsumermarket，anditscommoditypropertiesareapplicabletotheprinciplesofeconomics.Thefilmisaninvisiblecommodity.Audiencescangetspiritualpleasurethroughwatchingmoviestosatisfytheirspiritualneeds.Withthedevelopmentofscienceandtechnology，audio-visualdevicesappearforconsumerstowatchvideosatanytime.ThedevelopmentofsubstitutessuchasNetworkTVenablesordinaryconsumerstowatchmoviesatanytimeandanywher.Andthecinemabecameaconsumerplaceforspecificpopulationtowatchthelatestmovies.AsthefilmmarketandindustryinChinaisgrowingrapidly，theChinesefilmmarketgraduallyevolvedintothecompetitivemarket.Ofcourse，therearestillsomeadministrativebarriersandmonopolisticbehaviorinthecurrentChinesefilmmarket.Thefilmproductsstudiedinthefollowingarticlerefertothefilmproductsthatreleasedinthecinema.Andweusetheticketpricetomeasurethepriceofthefilmproducts.1.Themarketforcesofsupplyanddemand1.1ThedemandandthesupplyoffilmproductsAccordingtothelawofdemand，asthepriceofagoodfalls，thequantitydemandedrises.Theincreaseinthedemandforfilmproductsisalsoaffectedbythereductioninthepriceoffilmproducts.Thefilmproductisdifferentfromotherindustriesproducts，andithasspecialproperties.Thefilmproductisagoodforwhich，otherthingsequal，anincreaseinincomeleadstoanincreaseindemand.Inadditiontopriceandincome，TVandNetworkTVassubstitutesforfilms，whenthepriceofthefilmincreases，itcanleadtoanincreaseinthedemandforthesubstitutesandadecreaseinthedemandforfilms.Accordingtothelawofsupply，whenthepriceofthefilmrisesinthefilmmarket，thefilmpublisherisprofitable，theamountofsupplyandtheamountofcirculationareincreased.Inadditiontoprice，otherdeterminantsofhowmuchproducerswanttosellincludeinputprices，technology，expectations，andthenumberofsellers.1.2Theself-adjustmentofthefilmmarketTheintersectionofthesupplyanddemandcurvesdeterminesthemarketequilibrium.Attheequilibriumprice，thequantitydemandedequalsthequantitysupplied.Thebehavioroffilmconsumersandfilmproducersnaturallydrivesmarketstowardtheirequilibrium.Whenthemarketpriceisabovetheequilibriumprice，thereisasurplusoffilmproducts，whichcausesthemarketpricetofall.Whenthemarketpriceisbelowtheequilibriumprice，thereisashortageoffilmproducts，whichcausesthemarketpricetorise.Inmarketeconomies，thepriceoffilmsarethesignalsthatguideproductionandmarketingdecisions.Forthefilmproductintheeconomy，thepriceensuresthatsupplyanddemandareinbalance.Theequilibriumpricethendetermineshowmuchofviewerschoosetoconsume，howmuchpublishersandmanufacturerschoosetoproduce.2.TheelasticityofdemandThepriceelasticityofdemandmeasureshowmuchthequantitydemandedrespondstochangesintheprice，whichcalculatedasthepercentagechangeinquantitydemandeddividedbythepercentagechangeinprice.Ifquantitydemandedmovesproportionatelymorethantheprice，thentheelasticityisgreaterthanone，anddemandissaidtobeelastic.ThepriceofmovieticketsintheChinesefilmmarketis1%ormoreoftheaveragepeoplesmonthlyincome，whichisfarhigherthanthatofothercountries.Withtheriseofmovieticketprices，moviesthatarepopularcultureconsumergoodsinothercountriesintheworldarebecomingnicheconsumergoodsandluxuryconsumerproductsinChina.Therefore，forfilmproducts，thepricedemandofthemismoreelastic.Besides，thequantitydemandedmovesproportionatelymorethantheprice，thustheelasticityoffilmproductsisgreaterthanone.Forallofthis，notonlybecausefilmproductshavemoresubstitutes，butalsotheybelongtotheluxuriesratherthanthenecessities.Totalrevenue，thetotalamountpaidforagood，equalsthepriceofthegoodtimesthequantitysold.Forthefilmproducts，theirdemandiselastic.Duetotheincreasefallinpricewillbesmallerthanthedecreaseincreaseinquantitydemanded，ifthepriceofthefilmproductrises，thedemandforthemfalls，andtotalrevenuewillfall；ifthepriceofthefilmproductfalls，thedemandforthemrises，andtotalrevenuewillrise.3.ApricefloorApricefloorisaminimumonthepriceofagoodorservice.Asforthefilmindustry，ontheonehand，producersandissuersoftenusetheirmonopolypositiontomakeminimumpricemeasuresonfilms，resultinginthemoviemarkethavinapricefloorbutnopriceceiling，limitingthepricingpowerofdifferentregions.Ontheotherhand，theaterpricingisoftenfollowedbycustomarypricingbycontinuingthemonopolyoftheoriginaldistributionsystem.Weshouldestablishamarketcompetitionmechanism，strengthenthemarketinginitiativeoftheenterprises，setupthepriceoffilmsbyfocusingonthemicromarket，takethemarketdemandasthestandard，ratherthansimplytakethecostastheguidance.Underthe