新编商务英语精读1教课设计适用标准文案课时计划任课班级：商务英语131 班教课设计编号： 1周 1号2013 2014学年度第一学期题目Unit 1 Essentials of Business (1)教1. Learn something about basic concept of business.学目2. Talk something about business.标讲课种类Theory教课场所ClassroomBasic concept of business教Land:Capital:学Entrepreneurship / 重点思Nature of business考1. On Exercise-Book: Copy some new words about one page tidily;题或2. Read the new words correctly and read the text repeatedly;作3. Do the exercises:No. II.1-5and No. III.1-10,on Page 8-10,Textbook.业题授课效果分析专业带头人署名：审批时间： 2013 年月日教课时间： 2013 年月日出色文档适用标准文案教课内容教课方法时间分派1.Warm-up;1.Discussingsome2.The firstpart (Paragraph1 6 ) ofterms about business;thetext:new2.Repeatingand教words-text-questions;translatingthenew3.The second part (Paragraph79 ) ofwords;thetext:newwords-3. Explaining the text学text-questions;andmakingsome4.Sum up and order homework.examples.内容整体设计出色文档适用标准文案Unit One Essentials of Business (1)ContentText: The Nature of BusinessDifficult Points1. Talk about some words, phrases or expressions about business;2. There are many new words in the text;3. Translate some difficult sentences of the text.Page 2: Warming-upWork with your group and thinkout as many words,phrases orexpressionsas possibleabout business.Persons or organizations inPlaceswherebusinessOthertermsfrequentlybusinessactivitiesare beingconductedusedinbusinessoperationcompanymarketsellsalesmandepartment storegoodsbusinessmansupermarketbuyjoint-venturestock exchangeordermanagerhotelprofitenterpriserestaurantinvoicemerchantbankcustomer2. Pair works:1) Are you interested in business? Why or not?2) What activities do you think can be labeled as business activities?3) Have you ever been involved in any business activities before?4) What do you think is important for success in today s business world?(Teacher s Book: Page 24)Good management, adequate planning, sufficient financial resources, healthy cashflow,controlledspending and the abilityto collectmoneyowing, effectivemarketing,a good product and service.Part Two:15 minutesPage 5: New words No.1-17 to the first 6 paragraphs of the Text1. Divide the words in two groups: No.1-10; No.11-17;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;出色文档适用标准文案4. Mark the words in the three paragraphs and recognize them. Part Three: 30 minutesPage 2: Translate and understand the first 6 paragraphs of the Text1. Read the first 6 paragraphs silently and pay attention to the difficult points;2. Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice;4. Review by asking some questions: some from No. I, Page 81) What does “ business ” mean in the text?The key comes from Paragraph 1:Itmeans thehuman activityrelated tomaterialthings.It s necessaryforcivilization. And it is found in all societies, even the simplest ones. Its theactivity of producing and distributing goods and services.2) What are the four basic factors of production? The key comes from Paragraph 2:They are land, labor, capital, and entrepreneurship.3) What does the term “ land ” in this text refer? The key comes from Paragraph 3:Here, the term land is used most general way. It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production.Some materials are on the earth s surface, and some are under the surface. And some raw materials may be extracted from the air. All of the raw materials for production come from the land, the air, and the oceans.4) What does the term “ labor ” refer to in this passage? The key comes from Paragraph 4:It refers to the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers.5) What is the general meaning of“ capital” in everyday language?The key comes from Paragraph 6:It means several things. The most general meaning is wealth or money. 6) What does the term “capital ” refer to according to this passage?