Code DL16 35: Financial Services: Group Award Graded United 3(Stage 3 - Evaluation)Candidate name: Class No.: F0602Candidate ID: 085076766Grade/Year: 3Date: 2009-3-83.1 Criteria for EvaluationThe criteria for the whole project should be both quality and professional. First, clearly shares portfolio is the essence at the beginning of the report. I confirm my four shares portfolio by comparison some same sector companies. In addition, I know the detail information about these companies and sectors and clearly know the performance and fluctuation for the each share.Second, correct conclusions are based on the sufficient and abundance evidences. Therefore, I record the latest news, investigate the background information and collect details become significant for the whole project. Over the period, I record share price, sector index, FTSE 100, All Share Indices and other useful information weekly in the website. In addition, I finish the record about Share Portfolio Logbook. At the same time, I know about the UK and word stock markets trend in general. I also pay attention to some positive and negative factors, which can affect the shares prices. I analyses some financial, political and other factors to influence each share, sector and the nationally and internationally market at the same time.Third, method of investigation and analysis are other criteria for evaluation the project. Investigation ought to be explicit, and analysis should be reasonable. For investigate, I use the primary sources and secondary sources. I go to the company homepage to investigate the main business for each company. Meanwhile, I download some companies annual reports, including Chinese and English editions. Some times I collect useful information coming from investment expert advises on websites. For analyses, I use fundamental analysis methods and technical analysis method. I calculate the different statistics and ratios to analysis the company performance in the last year. I use industry analysis to help me understand the industry developing situation over this period. For fundamental analysis methods, I based on day-to-day statistic to catch effective information and forecast the short-term trend, which can helps me chose appropriate shares at suitable time with the appropriate price.Fourth, over the whole part, some adjustment and changes are also needed. In order to hand in a perfect report, I spend a lot of time to collect useful and abundance information. I also take a long time to check them and edit appendix. On the other hand, investigate and analyses become more difficult. The financial ratio and statement are more complex and comprehensive than expected. In addition, use the K theory to forecast the share performance become difficulty. The actual time on this procedure is more than one weeks than the original proposal.3.2 Company share performance3.2.1 Share performance of Land securities R.E.I.T (LAND.L)(1) The main business of LAND.LRetail portfolio, London portfolio and trillium are the main three businesses for Land securities. They own plenty of properties in London and other regional areas, such as shopping centers, retail warehouses. In addition Land securities joint venture investment about building secure accommodation and other properties. They always focus on development projects located in a number of key central locations across London. And they also use a mixed-use approach to create high quality proprieties. In 2008, In addition, Land securities completed sale 716.2m of assets. Some landmark buildings include Coppergate, York shopping centre, Times Square, Portman House W1, Almondvale shopping Centre and other famous buildings.(2) Investors Ratio of LAND.LTable3-1 LAND.L investors ratio informationItemLAND.L (2008)LAND.L (2009)High price1798.00p362.50pLow price422.00p339.50pNet asset per share2304p2067pEPS753.59p78.18pDividend per share53.00p64.00pDividend yieldN/A6.90%From table 3-1, 2009 high prices are lower than 2008 high prices, which indicate there is big fluctuation in recent time. What is more, the Earnings per share (EPS) in 2008 is better than 2009. While, Land Securities have grown their dividend consistently with a 25% increase in 2009. The recent total dividend of Land securities is 64.00p, which demonstrate LAND.L earns a lot of profit or surplus from operation turnover. They can use this surplus to do some re-invest in business and pay quarterly dividends to their shareholders. On the other hand, the net asset per share of LAND.L in recent two year also shows a better performance. Generally speaking, the higher net asset per share represent the company has more net asset. LAND.Ls net asset per share is reminding a relevant higher level, which reflect LAND.L has stronger ability to create wealth. They can use assets in appropriate way to gain profit. At the same time, they