联合利华1. Please share with us if you have a plan for your life journey, and what impact you want to have on others?(150-200 words)a. 做自己喜欢的事情：喜欢的品牌。追求理想b. 热爱大自然。自己以身作则。c. 孝敬父母。成为一个好榜样a. Id like to be after what I like, ranging from little stuffs such as a toy, to a bigger objective like a job. Thats why I quitted my job and went abroad for studies and experience different culture. I wont impose my notions on everyone but demonstrate my decisions instead.b. Love of nature cultivates my sense of responsibility for environmental protection. I insist on saving water and paper and persuade my friends and family to do so.c. Filial piety is given the priority over my life journey. Apart from the traditional Chinese culture, Id appreciate for their effort to make me be a man. Ive learned a lot from them. Therefore, Id like to make friends with them and take care of them. Its the love for human being. I will set a good example for the next generation. If they couldnt feel the love from their parent, how can they contribute to the society?Therefore, you can see my narcissism, love of nature and human being and understand why I do so. I will commit myself to transmitting love through my life journey.2. Why do you apply for Unilever Management Trainee Program and why do you think you are suitable for the function applied? (150-200 words)喜欢快消类，和切身生活有关；可持续发展企业社会责任感很认同；英国这一年让我了解中西方的差异（防晒：中国喜欢美白；欧美喜欢健康肤色）善于观察，学习，创新，在移动类营销以及社会化媒体营销方面比较有心得Ive got two reasons for why I choose Unilever: the first is I do love FMCG industry because the range of products is related with our daily life; and second one is I totally identify with the long-standing commitment to sustainability and responsible business practice in Unilever.After one years study in the U.K., I truly see the cultural difference between the Western world and China. For example, the girls in the U.K. are enjoying sunbathe so as to have healthy skin whilst most of Chinese girls prefer to use whitening products. I accumulate a lot of consumer insights through my observation, which may bridge the gap between MNCs and Chinese consumers.Im interested in mobile marketing and social media marketing, which has been paid more attention for the marketers. I think the mobile platform will be next battleground and I believe Im ready to fight.卡夫Q1. Why do you want to join Kraft?I do love working in FMCG industry because the range of products is related with our daily life. My mother always bought Pacific Soda biscuits when I was a child and theres no doubt that I love it. Yes, its a kids good memory and therere more and more brands joining the Kraft food family. Im hungry to join this company, which aims to provide consumers with the quality brands the children have grown up with. Q2. Why should Kraft choose you among all the applicants?Im a quick learner and think broader. In terms of one years study in the U.K., I not only learn from the class, but transform the principles on the textbook into practical applications as well. Im the person who always spent half of a day on supermarket shopping, by discovering new flavour of groceries, comparing similar taste of biscuits and comparing prices with different stores. Id like to explore the issues behind the numbers (marketing research) and demonstrate my solution. Ill be curious about everything I like. I think I will be equal to your offer and contribute to reach the shared objective.玛氏1. What was the biggest achievement you have accomplished in university? Please describe how you did to get it done.？Ive done a successful social media marketing campaign for a family hotel (Bed&Breakfasts inn). Due to a trip to Edinburgh, I stayed in a warm and friendly inn and then make friends with two owners of the inn. Id like to help to promote their inn to Chinese students who study in the U.K. via social network application (e.g. Weibo). I analyse the pros and cons of the inn operation and implement competitive analysis. Based on these, I provide solutions as follows:a. Segmentation: family/personal traveling; vacation; economical hotelb. Target: Chinese students/backpackersc. Positioning: friendly, warm, passionThen I write an advertisement alongside the awards they received and elegant pictures with details. I forward my tweets/weibo to the opinion leader (日不落帝国下的红领巾) since she has strong influence over the Chinese students. Also, I will provide exclusive vouchers to Chinese student on Weibo.com when I make agreement with the owners. The campaign brings 30% more online bookings.2. What was the biggest setback （挫折）in your college life? How did it impact you? And how did you face this setback?When I had my pre-sessional course last summer, I was doing a teamwork that needs team members delivering surveys on the street. I cannot sort of understand the Welsh accent since I just arrived in Cardiff for one month. Im scared of talking to the interviewees. In fact, I w