河南工程学院毕业设计（论文）浅谈胭脂生活用纸包装设计的色彩搭配学生 姓名 吕剑玉系 （部） 艺术设计系专 业 装潢艺术设计指导 教师 王辉 张兴军2011年 5 月 20 日6河南工程学院毕业论文摘 要 包装是品牌理念、产品特性、消费心理的综合反映，它直接影响到消费者的购买欲。我们深信，包装是建立产品与消费者亲和力的有力手段。经济全球化的今天，包装与商品已融为一体。包装作为实现商品价值和使用价值的手段，在生产、流通、销售和消费领域中，发挥着极其重要的作用，是企业界、设计不得不关注的重要课题。包装的功能是保护商品、传达商品信息、方便使用、方便运输、促进销售、提高产品附加值。包装作为一门综合性学科，具有商品和艺术相结合的双重性。研发推广产品就是为了产品的效益的促销手段，为了配合产品而研发出来的产品，可作为赠品来作为赠送的礼品。我做的是“胭脂”生活用纸的包装及研发推广产品。：“胭脂”的包装图案是用复古唯美与时尚轻快相结合的一种花纹来表现的，用这种花纹使包装看起来复古而又不失时尚、简单大方。用三种比较含蓄的颜色分别表现三种口味作为纸品包装的系列包装颜色，包装看起来简单而不缺乏设计感，而且还配合了标志的整体感觉进行设计。字体设计应反映商品的特点、性质、有独特性，并具备良好的识别性和审美功能，“胭脂”包装的字体和包装的图案颜色相一致。字体在整体的包装中也有点睛的作用，使包装的可塑性更强。包装整体的排版也做了设计。研发推广产品是根据包装的图案和标志而延展出来的，使用织布，绳子材质做出来的一系列小东西，包括：杯垫、手机袋、玩偶、钱包，挂链等。即实用美观，而且有利的宣传了“胭脂”此纸品，使形象更加深入人心。 关键词：“胭脂”生活用纸、包装设计、色彩搭配、研发推广产品、低碳环保AbstractPackaging is the brand concept, product characteristic, the comprehensive reflection of consumption psychology, which directly affect consumers buying mood. We are deeply convinced, packing products and consumer affinity is to establish a powerful method. Economic globalization today, packaging and commodity already as a whole. Packaging as realized commodity value and use value means, in production, circulation, sale and consumption in the field, plays a very important role, businesses are, design have to concern about the important research subject. Packaging function is to protect the goods, convey commodity information, ease of use, convenient transportation, promote sales, improve product value-added. Packaging as an integrated disciplines, combined with goods and art of reasonableness. Research and development to promote a product to product benefits promotions, in order to match the products and developed product, can be used as gifts to the complimentary gift as. I do is “Rouge “ tissue paper packing product promotion and development. Rouge packaging design is beautiful and fashion brisk with restoring ancient ways of combining a pattern to behave, in this pattern make packaging looks restores ancient ways and do not break vogue, simple and easy simple and easy. Compared with three respectively implicative color performance of three flavors as tissue paper packaging, packaging looks color series packing design simple and lack of sense, but also cooperate with the logo design of integral feeling. Font design should reflect commodity features, character, have uniqueness, and has good recognition sex and aesthetic function, “Rouge” tissue paper packaging font and packaging design consistent color. In the overall pack of font also dot eyeball effect, make packaging plasticity stronger. Packing also made the layout of the whole design. Research and development to promote a product is according to the packing design and logo and extend out, use a little nonwoven materials, including: cup mat, mobile phone bag, dolls,bracelet, purse, etc. Namely practical beautiful, and favorable publicity Rouge this paper, make the image more thorough popular feeling. Keywords:Rouge life paper, packaging design, colour collocation,research and development to promote a product目 录前言5正文5第一章 包装基本要素一、成功的包装设计必须具备的条件6二、包装设计的三大构成要素61、外形要素62、构图要素73、材料要素8三、包装分类91、按产品内容分92、按包装材料分93、按产品性质分9四、现代包装设计发展趋势9第二章 包装的是实际运用一、包装整体系统化的基本内容程序101、胭脂纸品包装设计课题的立项与调研102、胭脂纸品包装包装材料的选择与设计103、胭脂纸品包装造型设计104、胭脂纸品包装商品的研发推广产品10二、包装设计中的色彩