本 科 毕 业 论 文Differences in Cultural Values between China and the West and Their Effects on Gift-giving Behaviors中西方文化价值观差异对馈赠行为的影响学 院： 外国语学院 专业班级： 英语 083班 学生姓名： 王文玲 学 号： 080811309 指导教师： 王聿良（副教授） 2012 年 6 月AcknowledgementsI would like to take this opportunity to give my sincere acknowledgements to all the teachers who have taught me during the four years of my study. Their excellent teaching has illuminated me and helped me lay a solid foundation for this thesis and my future work.My deepest gratitude goes first and foremost to Professor Wang, my supervisor, for his constant encouragement and guidance. He has walked me through all the stages of the writing of this thesis. Without his consistent and illuminating instruction, this thesis could not have reached its present form. Second, I would like to express my heartfelt gratitude to Professor Gong, who led me into the world of translation. I am also greatly indebted to the professors and teachers at the Department of English.Last my thanks would go to my beloved family for their loving considerations and great confidence in me all through these years. I also owe my sincere gratitude to my friends and my fellow classmates who gave me their help and time in listening to me and helping me work out my problems during the difficult course of the thesis.毕业论文外文摘要Differences in Cultural Values between China and the West and Their Effects on Gift-giving BehaviorsAbstract: The further global economic integration is often associated with cultural diversification. Nowadays Chinas integration with the world has been intensified especially after China became a member of WTO. Meanwhile, there are comprehensive cross-cultural communications between China and Western countries in various fields. In international exchanges, whether official or non-governmental exchanges will inevitably have to give gifts or accept gifts which convey the emotion and sincerity of the people .In this case, the cooperation will be strengthened, and friendship developed. Gift giving is a common courtesy observed in many cultures. However, people of different cultural backgrounds，worldviews and values may inevitably encounter diverse problems and consequently misunderstanding and conflict may arise in cross cultural communicationThe paper based on Hofstedes cultural dimension-individualism and collectivism，aims to illustrate how gift-giving behaviors works and differs a cross-cultural values；specifically, in the Confucian collectivistic nature of China, and the individualistic nature of the WestKeywords: cultural value; culture difference; gift-giving; individualism; relationship毕业论文中文摘要中西方文化价值观差异对馈赠行为的影响摘 要：当今世界经济一体化程度不断加深，随之而来的是文化的多元化.如今中国与世界各国的交往进入到了一个崭新的阶段，尤其是自从中国加入世贸组织以来。同时，中国与西方在各个领域都进行着广泛的跨文化交际。在国际交往中，无论官方的还是民间的往来，免不了要馈赠或接受礼品，这种活动传递着人们的情感或诚意，使合作得到加强，使友谊得到发展。送礼行为是一种普遍存在的文化现象。然而由于文化差异，不同国家间的礼品馈赠习俗也不尽相同。不了解收受方的文化和习俗的送礼行为会产生误解与争议。本文从传统价值观角度和现代价值观变迁的角度，浅析中西方文化价值观差异对送礼行为产生的重要影响。关键词：文化价值观；文化差异；馈赠；个人主义；关系Contents1 Introduction.11.1 The significance of the study.11.2 Aims of research.21.3 Framework22 Literature review.22.1 Culture and value.22.2 Hofstedes valued dimensions: individualism and collectivism.32.3 Definition of gift.32.4 What makes a gift 42.5 Why do we give.42.7 How to give a gift.53 Chinese cultural values and gift giving .63.1 Origin of Chinese cultural values63.1.1 Confucianism63.1.2 Taoism.63.1.3 Buddhism.73.2 Chinese cultural values in modern societies73.2.1 The Chinese concept of “guanxi”.73.2.2 The Chinese concept of “mianzi” 83.2.3 The Chinese concept of”renqing”93.2.4 The interrelationships among “guanxi”,”mianzi” and “renqing”.93.3 Relationships between Chinese cultural values and gift giving.93.3.1 Chinese “LI” culture and gift giving.93.3.2 “guanxi” “renqing” face and gift giving104 Introductions of western cultural values104.1 Individualism independent self and implication for self conscious emotion.114.1.1 Individualism.114.1.2 Independent self.114.1.3 Implication for self conscious emotion.114.2 The history of gift giving in the west