A brief analysis on illustration application in the advertising design of modern commercial poster高仝【Abstract】Inthispaper,throughtheillustrationoftheillustrationintheformofmoderncommercialposteradvertising,asimpleanalysisoftheillustrationofavarietyofapplicationsinmoderncommercialposteradvertising.【Keywords】illustration;advertisingdesignofcommercialposter;applicationI.Thecharacteristicsoftheeraofmoderncommercialposteradvertisingdesign“Theplacardisasymbolofhumanwisdomandculture.Justlikethedesignmaster,FuTian,said,withthegradualimprovementofhumancivilizationandtheever-increasingscientificlevelofthemodernera,designworksindifferentperiodshavedeterminedtheexistenceandperformanceofposteradvertisements.Italsoretainscertainhistoricalfeatures.Commercialposteradvertisementshavealsoadoptednewtechnicalmeans,andthedesignlanguagehasblurredthecountryspoints.Designandcreationhavebecomemoreintegrated.II.CurrentstatusofapplicationofmodernillustratorsinmoderncommercialposterdesignWiththedevelopmentofmodernproductiontechnologyandthespeedofinformationupdat,thedisseminationofdesignworkshasalsoovercomevariouslimitationsinthepast.Theflexibleuseofdigitalmediahasgreatlyenhancedthedegreeoffreedomofdesigners.Designersarealsowillingtoboldlyexperimentwiththecombinationofvarioustechnologiesanddifferentformsofperformanceandarenolongerlimitedtotraditionalmanualdrawing.Atthesametime,variouscountrieshavealsoformedtheirowndistinctiveformsandstylesunderthistrend.Theillustrationartinourcountrystartedlate.Comparedwiththegap,theillustrationsintheposterdesignarestillimitated.Thedesignworkswithnationalcharacteristicshavenotyetformedscale.III.IllustratorsinnovativeapplicationinmoderncommercialposteradvertisingdesignToday?sillustrationsincommercialposteradvertisementsareinavarietyofforms,fromtraditionalhand-drawingtofullycomputer-drawncreations.Thisnotonlyreflectstheadvancementoftechnology,butalsothedeepeningofdesignersunderstandingofartisticinnovation.1.AspectsofphotographyPhotographicillustrationisawayforadesignertocreateacontradictoryandnovelartisticexpressionbysynthesizingphotosorillustrator-assistedillustrations.Itcangiveviewersmoreroomforimaginationandpreservetheauthenticityofphotos.Theflexibilityoftheillustrations,thisnewcombinationofvirtualandactualinformationnotonlyaddstotheinterestingnessofthescreen,butalsoachievesthepurposeofattractingtheattentionoftheaudience.Thisvisualstimuluspreciselymeetsthenatureofcommercialposteradvertisingandisthereforeusedinthedesignofcontemporaryposters.Itisacommonoccurrenceincreation.2.DigitalAspectsDigitalillustrationoriginatesfromtraditionalhand-painting,anditsapplicationinposterdesigntodayismuchhigherthanthatoftraditionalpainting.Todaysdigitalillustrationscannotonlymeetthedetailedrequirementsofcolorandtextureintraditionalpaintings,butalsousepressure-sensitivedrawingboardstoimitatetheappearanceofhand-paintedstrokesandvarioustextures.Thevectorillustrationmakesthedesignworknolongersubjecttosizeconstraints,resolutionandoutputsizeismorecontrollable,andthereplicatingnatureofdigitalillustrationshighlightsthecomputersinherentadvantages.Comparedwiththetraditionalformofexpression,digitalillustrationisanemergingexpressionlanguageanditisindispensabletousedigitaltechnologytocreate.3.Thecombinationofmulti-elementcreativeformsDesignersmustnotonlymasterexistingcreativetools,suchasphotography-relatedtechnologies,andskilleduseofcomputersoftware,butalsoconstantlyexplorenewandunknownfields,andmaintainthedesirefornewdigitaltechnologytolearn.Theycannotbesinglecreativeforms.Limitations.Theuseofillustrationsincommercialposteradvertisingisafeaturethatcorrespondstothehistoricalvalueofposterdesign.Contemporarydesigncannotbeseparatedfromtheparticipationofdigitaltechnology.Illustratoristheapplicationofcommercialposteradvertising,anditisbasedonphotographyandhand-painting.Thecombinationofdigitaltechnologiesandotherformsofintegrationcreatesmorecomplexanddiverseeffects,whichnotonlygivesviewersmorevisualperspective,butalsobringsmoreroomforimagination.IV.ConclusionCommercialposteradvertisinghasbecomealandscapeinafast-pacedcity.Whetherwalkingthroughthestreetsorwalkinginthesubway,thesecolorfulimagesareanindispensablepartofthecity.