浅析企业品牌战略摘要：在全球经济发展日趋深化的今天，品牌对于企业生存和 发展作用性愈来愈强，品牌战略已成为众多企业在竞争中立于不败 之地的法宝。树立品牌意识、确立品牌定位、进行品牌战略规划、 做好品牌宣传、做好品牌保护，已成为企业实施品牌战略措施的必 然选择。关键词：品牌；品牌战略；作用；措施an alysis of en terprises brand strategysong jinxingabstract: in the global econo mic developme nt is thedeepening of today, the brand for enterprise survival and the developme nt fun cti on sex is stron ger and stron ger, brand strategy has becomea large enterprisein competition remaininvin cible magic weap ons. establish brand con scious ness, establish brand positi oning, brand strategy pla nning, brand promotio n, do good brand protecti on, has become the en terprise to impleme nt brand strategy measures of in evitable choice.key words: brand; brand strategy; effect; measure、品牌与品牌战略内涵所谓品牌是目标消费者及公众对于某一特定事物心理的、生理的、综合性的肯定性感受和评价的结晶物。人、风景、艺术家、企