外 文 文 献 翻 译原文及译文标题：The Research of the Growth of New Retail Formats作者：Piyush Kumar Sinha, Sanjay Kumar Ka期刊：Research and Publications年份：2017原 文The Research of the Growth of New Retail FormatsPiyush Kumar Sinha, Sanjay Kumar KarAbstractThe Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail formats. Currently two popular formats -hypermarkets and supermarkets are growing very fast. Apart from the brick -mortar formats, brick -click and click-click formats are also increasingly visible on the Indian retail landscape. Consumer dynamics in India is changing and the retailers need to take note of this and formulate their strategies and tactics to deliver value to the consumer. This paper investigates modern retail developments and growth of modern formats in this country. We also discuss the challenges and opportunities available to the retailers to succeed in this country.Keywords: New Retail, Formats, Development Strategy IntroductionRetailing in India is receiving global recognition and attention and this emerging market is witnessing a significant change in its growth and investment pattern. It is not just the global players likeWal-Mart, Tesco and Metro group are eying to capture a pie of thismarket but also the domestic corporate behemoths like Reliance, KK Modi , Aditya Birla group, and Bharti group too are at some stage of retail development. Reliance, announced that it will invest $3.4 billion to become the countrys largest modern retailer by establishing a chain of 1,575 stores by March 2007. The last couple of years have been rosy for real estate developers and the retailers are finding suitable retail space in prominent locations. The industry is buoyant about growth and the early starters are in expansion mood. There is increased sophistication in the shopping pattern of consumers, which has resulted in big retail chains coming up in most metros; mini metros and towns being the next target. Consumer taste and preferences are changing leading to radical alteration in lifesty les and spending patterns which in turn is giving rise to new business opportunities. Companies need to be dynamic and proactive while responding to the ever- changing trends in consumer lifesty le and behavior.Retailing in India is currently estimated to be a USD 200 billion industry, of which organised retailing makes up 3 percent or USD6.4 billion. By 2010, organised retail is projected to reach USD 23 billion1 and in terms of market share it is expected to rise by 20 to 25 per cent2. The report also predicts a stronger retailer growth thanthat of GDP in the coming five years.The generic growth is likely to be driven by changing lifestyles and by strong surge in income, which in turn will be supported by favorable demographic patterns. Rapid growth in international quality retail space brings joy to shoppers and shopping malls are becoming increasingly common in large cities, and announced development plans project at least 150 new shopping malls by 2008. The number of department stores is growing at a much faster pace than overall retail, at 24 per cent annually. Supermarkets have been taking an increasing share of general food and grocery trade over the last two decades.Development of mega malls in India is adding new dimensions to the booming retail sector. Shopping experience in the nation of shopkeepers is changing and changing very fast. There is significant development in retail landscape not only in the metros but also in the smaller cities. Even ITC went one step ahead to revolutionize rural retail by developing Choupal Sagara rural mall. On one hand there are groups of visionary corporate working constantly to improve upon urban shopping experience and on the other hand some companies are try ing to infuse innovative retail experience into the rural set up.The Larger PictureIndian economy has shown an impressive growth of over 6 percent for last five years and continues to surge ahead. GDP growth rate in 2003-04 recorded a fifteen year high of 8.5% and subsequently maintained a steady growth for the next two years. Real GDP growth accelerated from 7.5 per cent during 2004-05 to8.4 per cent during 2005-06 on the back of buoyant manufacturing and services activity supported by a recovery in the agricultural sector.3 The central bank forecasts similar growth of 7.5-8 percent during 2006-07. With strong economic growth consumerism is increasing in the country and India is the fourth largest economy as far as purchasing power parity is concerned, just behind USA, Japan and China.Consumer TrendIndia is currently having the largest young population in the world