微软微软SaaS架构和战略，架构和战略，倾力协助移动打造倾力协助移动打造ADC服务平台服务平台What SMB Wants?Access to Mobile Messaging/ Collaboration and LOB ServicesEase of Use Low Cost & Simplicity Security, Backup and RestoreIncreased Productivity Better End-user Experience Quick and easy setup through self-care portal Peace of MindSMB NeedsEnd User BenefitsQuotes from Microsoft CEO Steve Balmer Software as a Service will dramatically change our ecosystem, and thats positive, and thats good.Steve Ballmer, December 2006All our software will become Software as a Service within the next few years, mark my wordsSteve Ballmer Company Meeting April, 2007Market OverviewIDC predicts APJ spending on SaaS will reach $1.082B in 200970% Market Share in Active Sites in Greater China (Netcraft)Over 40% of large companies have adopted SaaS and over 50% of medium size companies are reviewing SaaS5 year 21% CAGR5 year 21% CAGR(% (% Respondents)Respondents)0 0101020203030404050506060Not Purchasing orNot Purchasing orReviewing SaaSReviewing SaaSReviewing SaaSReviewing SaaSPurchasing SaaSPurchasing SaaSLarge (10,000+)Large (10,000+)Medium (100-9,999)Medium (100-9,999)Small (99 employees)Small (99 employees)Source: IDCSource: IDCCRM Market Trends & OpportunityAnalyst consensus of 25% to 30% SaaS CAGR in next 4 yearsAll CRM 7% Annual GrowthHosted CRM34% Annual GrowthSource: Gartner Research and Microsoft estimatesSpending ($M)What is Software as a Service? On-PremiseOn-PremiseSaaSSaaSThe continuum of hosted software servicesLicensingPerpetualSubscriptionTransactionAd-FundedLocationOn-PremiseApplianceThird-Party HostedLife Cycle ManagementCorporate ITASPBlack BoxDefinition: Software deployed as a hosted service and accessed over the network (Internet).The SaaS ecosystemDelivery ArchitectureConsumption ArchitectureApplication ArchitectureenterprisePurchaseDeployManagelong eval processtry before you buycustomisationconfigurationreliance on internal ITSLAsValue Proposition for EnterpriseArchitectureScaleConfigurabilityMulti-tenantMulti-tenantefficiencyefficiencyhttp:/msdn.microsoft.com/architecture/saas “Basic” SaaS Maturity Model1Ad-hoc / Custom2Configurable (single tenant)3Configurable Multi tenant4Configurable Multi tenantScalableService Delivery HostersSecurity LogSaaS ApplicationIdentity ManagementUsage TrackingCRMManagement LogSaaS ApplicationSaaS ApplicationSaaS ApplicationPerformanceAvailabilitySecuritySLA MonitoringProvisioningManagement AgentAccess ControlMeteringOrder ManagementService Delivery Platform RuntimeBillingManagement AlertsCall Center Support SystemADC Framework By Microsoft Solution Service Delivery PlatformOpportunityHosted Exchange SaaS Application HostingWeb HostingSharepoint Hosting Services Hosted Office Communicator CRM Hosted Services Other LOB Application HostingSell New Value Added ServicesIncrease Top Line GrowthOpportunities in Partnership with Mobile OperatorsMobile Application Management Services Mobile Sharepoint Hosting Services Mobile Collaboration (IM & Office Communicator) like large EnterprisesRemote CRM Hosted Services LOB Application Hosting on Mobile Devices TodayNew ServicesMobile Up-Sell OpportunitiesMicrosoft Mobility SolutionPOP3/WebmailMailISV ApplicationsMicrosoft Hosted ApplicationsMicrosoft Microsoft Mobile Mobile ManagemenManagement Servicet ServiceService ProvidersService ProvidersEnd End UserUserServicesServicesHosted by PartnersHosted by PartnersProvide comprehensive Over-The-Air (OTA) provisioning of Microsoft and ISV business applications managementDevice and Configuration ManagementBackup and RestoreQuick access to service to sellSell with Your Own BrandNo Infrastructure and monthly maintenance costWhyWhat34561Deploy SystemBringing Services to MarketDeploy Solution based on Microsoft Prescriptive guidanceValidate functionalityBuild OffersPerform a BDS (Business Development Solution)Validate the business caseDesign SystemADS (Architectural Design Session)Proof of ConceptUtilizing Specific Business requirementsPerform GAP analysisResearch TargetsAwareness of solution opportunitiesWatching Market TrendsMap to market opportunitiesGo to MarketLaunch and marketing campaignsDemand Generation ProcessOperating the Environment/Solution Deploy Solution Operationsbest practices Support the environmentCustomer SupportMaintain the environmentMonitor and ReportingBackup/Restore/DRMigrate BaseMigrating current base to new platform (if appropriate)Plan Next OffersMaintain awareness of solution offerings and market opportunities Hosted Messaging and Collaboration Windows-based Hosting (+Applications) Enhanced Voice Over IP Services (EVS) Connected ServicesFramework (CSF)Solutions278Questions and Answers